Privacy
Server-side tracking and GDPR
Learn how to use server-side tracking to comply with GDPR. Tips on using consent mode in the server GTM and protecting users' data included.
By Ira HolubovskaOct 5, 2026
All articles
Affiliate platforms
How to set up server-side affiliate tracking using server Google Tag Manager
Learn why server-side affiliate tracking is crucial and follow our step-by-step guide to set up Google Tag Manager affiliate tracking for conversion tracking.
By Ira HolubovskaJul 3, 2025
sGTM
Track user source/medium flow using server Google Tag Manager
This post will cover the use of a custom tag for the Google Tag Manager server container to track users first, last, and all in between source/mediums.
By Ira HolubovskaJul 3, 2025
Ad platforms
How to easily maintain Facebook Test ID in your Google Tag Manager Server container
Use a Lookup Table variable in sGTM to manage your Facebook Test ID efficiently. This guide shows you how to set it up for easy debugging and production use.
By Ira HolubovskaApr 16, 2025
sGTM
Benefits of Stape hosting for server Google Tag Manager
Discover Stape's sGTM hosting advantages: power-ups for ad blocker bypass & data enrichment, auto-connect custom domains, autoscaling, API, and more.
By Ira HolubovskaSep 2, 2026
sGTM
How to create data layer for server-side Google Tag Manager
Create a data layer for server-side Google Tag Manager to keep tracking reliable as browser restrictions make traditional web analytics more challenging.
By Ira HolubovskaOct 6, 2026
sGTM
What platforms support Google Tag Manager server-side tagging
Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
By Ira HolubovskaJul 22, 2025
sGTM
How much does server GTM cost and why Stape is cheaper than Google Cloud Run
Stape offers cost-effective server-side GTM hosting, starting at $20/month. Compared to Google Cloud, it provides optimized servers, secure data handling, and easy setup.
By Ira HolubovskaSep 4, 2025
Gateways
How to set up Meta Conversions API Gateway
Set up Meta CAPI quickly with the CAPI Gateway. The tool simplifies server tracking, allowing even non-technical users to connect pixels and improve measurement.
By Ira HolubovskaAug 4, 2025
sGTM
Debug incoming webhooks in Google Tag Manager server preview
One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.
By Ira HolubovskaApr 16, 2025
Analytics platforms
Avoid Google Tag Manager and GA4 blocking by ad blockers
Discover how ad blockers interfere with Google Tag Manager and GA4, and how server-side tracking with Stape's Custom Loader ensures reliable data collection.
By Ira HolubovskaJul 22, 2026
CRM
Send data from CRM to Facebook Conversions API using webhooks
Track offline conversions by sending CRM data to Facebook Conversions API via webhooks. Easily set up with GTM server containers for accurate attribution. The most popular way of integrating Facebook Conversions API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.
By Ira HolubovskaSep 29, 2026
ESP/Email
Create a user profile and track website activity in Klaviyo using server Google Tag Manager
Email marketing is one of the most important aspects of any eCommerce site. It’s essential to keep your database updated and track user activities on-site in order to make sure that you are targeting an accurate audience with relevant content, which will lead them back into purchasing from your online store. So how do you keep your Klaviyo user profiles updated? This guide will show how to create a new customer profile and track website activity in Klaviyo with the help of the server Google Tag Manager.
By Ira HolubovskaJul 21, 2026
