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  • CRM

    How to connect your site with Hubspot using server-side tracking

    HubSpot is an excellent tool for marketers. One of the best features I like about HubSpot is having customer data collected in a single place. It allows tracking your campaign success and customer journey without any problems. It is no secret that one of the crucial customer data sources is the website. But creating a complete user persona one step before the purchase can be challenging, especially without the HubSpot integration. Fortunately, we can help you find a way around it.

    By Ira HolubovskaOct 6, 2025

  • Ad platforms

    Facebook Conversions API for Unbounce

    Learn how to set up the Facebook Conversions API for Unbounce using Google Tag Manager server container to track accurate PageView and lead events. This article will describe how to set up the Facebook Conversions API for Unbounce so that Facebook and Instagram tracking still work accurately.

    By Ira HolubovskaOct 1, 2026

  • ESP/Email

    Send Telegram notifications using Google Tag Manager server container

    Checking conversions inside Google Analytics can be time-consuming. So what is the best way to send information about user activity on your site or orders from specific traffic sources? We created a Telegram tag for the Google Tag Manager Server container that can send notifications about user actions on the website to the Telegram channel. We also have a similar tag for Slack notifications. The Telegram tag for the Google Tag Manager server container allows receiving real-time Telegram notifications on every conversion and user action on the site. The notifications can be sent to multiple recipients.

    By Ira HolubovskaApr 16, 2025

  • ESP/Email

    How to integrate ActiveCampaign with the website using Google Tag Manager server container

    We created an ActiveCampaign tag for the Google Tag Manager server container to help connect websites with ActiveCampaign. The benefit of using this tag for the server container is that you can fully integrate your website with ActiveCampaign without the help from developers. Now, you can set up the integration using the Google Tag Manager Server container. The ActiveCampaign tag for the Google Tag Manager server container allows tracking events, creating or updating contacts, or both.

    By Ira HolubovskaJun 27, 2025

  • ESP/Email

    Set up Klaviyo website event tracking using server Google Tag Manager

    Klaviyo has extensive pre-setup integrations for websites built using popular CMS (like Shopify or woo-commerce). But what if you want to track additional events or have a custom site? In this case, there are two options: set up tasks for the developers or send website events through the server Google Tag Manager. This guide will show how to use a server GTM container to set up Klaviyo website event tracking.

    By Ira HolubovskaAug 6, 2026

  • Ad platforms

    Facebook Conversions API for BigCommerce

    Enhance BigCommerce ad performance with Facebook CAPI via sGTM. Implement event deduplication and precise tag configurations for improved conversion tracking.

    By Ira HolubovskaSep 29, 2026

  • ESP/Email

    Integrate Klaviyo with your website using Google Tag Manager Server container

    Klaviyo Tag for the Google Tag Manager server container is a custom tag that will help you to add new users, send events and parameters from your site to Klaviyo. With this tag, you don’t need to ask your developers to set up the integration. Using this custom tag for the Google Tag Manager server container, you can integrate Klaviyo using the server container events and parameters. The power of Klaviyo cannot be underestimated when it comes to how much revenue it can make for your business, which is why we want you to know about this latest development from us.

    By Ira HolubovskaJul 21, 2026

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