Tracking
Why are UTM parameters removed, and how can you fix it?
Fix UTM parameter removal. Use server-side GTM to transform custom parameters back to UTMs. Improve campaign tracking and GA4 accuracy.
By Alex HeldJul 4, 2025
All articles
Tracking
How to set up Yelp Conversions API tag using server GTM
Discover what the Yelp Conversions API tag is, how it helps track data more precisely, and a comprehensive tag configuration guide.
By Uliana LesivJul 3, 2025
Analytics platforms
Write data to Firestore from server Google Tag Manager
Firestore is a NoSQL database that stores data in documents within collections. Learn how to integrate it with server-side GTM for data enrichment and transfer.
By Ira HolubovskaJul 3, 2025
GTM templates
Supabase Writer tag for server Google Tag Manager
Use the Supabase Writer tag to write data from sGTM to Supabase. Learn how to configure this tag for Insert or Upsert ops and enhance your app's functionality.
By Ivanna HolubovskaJul 3, 2025
sGTM
How to set up Quora CAPI tag using server GTM
Find out the benefits of a Quora Conversions API tag and get a guide on setting it up in a few simple steps.
By Uliana LesivJul 3, 2025
GTM templates
How to set up PipeDrive tag using server GTM
Configure contacts and leads tracking in a couple of minutes with the help of PipeDrive tag for server Google Tag Manager.
By Uliana LesivJul 3, 2025
sGTM
How to set up Nextdoor CAPI tag using server GTM
Check Stape’s Nextdoor CAPI to set up accurate data tracking and effectively optimize campaign performance.
By Uliana LesivJul 3, 2025
Affiliate platforms
How to set up server-side affiliate tracking using server Google Tag Manager
Learn why server-side affiliate tracking is crucial and follow our step-by-step guide to set up Google Tag Manager affiliate tracking for conversion tracking.
By Ira HolubovskaJul 3, 2025
Notifications
How to send Twilio SMS using server Google Tag Manager
Stape created a Twillio tag for the server Google Tag Manager that helps to send SMS using sGTM. In this blog post, I will show how to use it.
By Ira HolubovskaJul 3, 2025
GTM templates
How to set up Adtraction tag using server GTM
Check out how you can easily set up Adtraction integration with your website using a tag developed by Stape.
By Uliana LesivJul 3, 2025
GTM templates
Duplicate Transaction Checker variable for Google Tag Manager server container
Detect and block transactions that have already been processed to avoid duplication in analytics platforms, which can lead to inflated conversion metrics.
By Ivanna HolubovskaJul 3, 2025
Affiliate platforms
Track user source/medium flow using server Google Tag Manager
This post will cover the use of a custom tag for the Google Tag Manager server container to track users first, last, and all in between source/mediums.
By Ira HolubovskaJul 3, 2025
Facebook
How to use Facebook events if you cannot verify the domain
How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.
By Ira HolubovskaJul 2, 2025
