Tracking
Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.
By Liudmyla KharchenkoAug 6, 2025
Tracking
Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.
By Uliana LesivAug 5, 2025
Optimize lead tracking with Facebook Leads API in sGTM. Automate data collection from your CRM to Meta, enhance attribution, and improve conversion accuracy.
By Ivanna HolubovskaAug 4, 2025
Meta CAPI Gateway
Set up Meta CAPI quickly with the CAPI Gateway. The tool simplifies server tracking, allowing even non-technical users to connect pixels and improve measurement.
By Ira HolubovskaAug 4, 2025
Analytics platforms
Read Google Sheets data directly into sGTM! This guide covers 'Read cell,' 'Read Range,' and 'Read Two Columns' variable actions for efficient data enrichment.
By Ira HolubovskaJul 25, 2025
GTM templates
Webgains server-to-server tracking enables accurate conversion tracking through Stape's GTM container, improving affiliate campaign insights and ROI.
By Ivanna HolubovskaJul 23, 2025
GTM templates
Find out how you can set up lead events tracking using the Salesforce tag for server GTM developed by Stape.
By Uliana LesivJul 22, 2025
Tracking
Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
By Ira HolubovskaJul 22, 2025
Compliance insights
Read how global privacy laws like GDPR, CCPA, and others affect user tracking strategies. Learn how server-side tracking with Stape can help with complaint tracking.
By Liudmyla KharchenkoJul 16, 2025
Tracking
Learn how to track events in iframes and solve common tracking issues using GTM, Web APIs, and custom scripts for iframe interactions.
By Alex HeldJul 9, 2025
Marketing insights
Learn about Snapchat Ads: how they can be used in artistic spheres, politics, eCommerce, dropshipping spheres, and what benefits they can bring.
By Tymofii SankovJul 8, 2025
Marketing insights
Read about Snapchat advertising and why it is a good alternative to the most popular platforms. Check which type of ad better fits your needs.
By Tymofii SankovJul 8, 2025
Tracking
Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.
By Liudmyla KharchenkoJul 8, 2025
