Ad platforms
Facebook Conversions API for WordPress sites
Learn how to quickly and easily set up Conversions API for Facebook for WordPress sites using Stape Conversion Tracking plugin.
By Ivanna HolubovskaOct 2, 2026
All articles
Analytics platforms
Server-side Google Analytics 4 for WordPress
In this guide, find out how to set up server-side Google Analytics 4 for WordPress using Conversion Tracking plugin by Stape.
By Ivanna HolubovskaOct 2, 2026
CMS
How to set up Facebook Сonversions API for Shopify
In this guide find out how to set up Facebook Conversions API for Shopify using Stape's Conversion Tracking app for Shopify.
By Ivanna HolubovskaOct 28, 2026
CMS
Shopify server-side tracking setup
Learn how to easily set up and manage server-side tagging for your Shopify store using the powerful features of Stape's Conversion Tracking app.
By Ivanna HolubovskaOct 19, 2026
Privacy
Cookieless tracking: what it is and how to implement it
Cookieless tracking lets you collect user data without third-party cookies. You can implement it using server-side tracking and first-party data.
By Ivanna HolubovskaSep 18, 2025
Affiliate platforms
How to set up Xandr tag using server Google Tag Manager
Track Xandr campaigns effectively with sGTM. This article explains how Xandr tag works and how to set it up for PageView and Conversion events, ensuring data control.
By Ira HolubovskaApr 16, 2025
Privacy
Safari ITP - everything you need to know
Safari's ITP update reduces cookie lifespan. Discover how Stape's Cookie Keeper and Own CDN solutions enable first-party cookies and maintain tracking accuracy.
By Ira HolubovskaNov 18, 2025
Ad platforms
How to set up Instagram Conversions API
Instagram ads tracking is key to accurate data. Learn how Meta Conversions API improves tracking accuracy, audience targeting, and conversions.
By Ira HolubovskaJun 4, 2025
sGTM
What are webhooks, webhook servers, and how to use
Webhooks automate data transfer between web apps in real-time, improving server-side tracking and boosting conversion accuracy. Learn to set them up for sGTM.
By Ira HolubovskaSep 16, 2026
Ad platforms
Meta Pixel vs. Meta Conversions API
Compare Meta Pixel and Meta Conversions API, learn their key differences, benefits, implementation methods, and why using both provides better tracking.
By Uliana Lesiv, Katie GlassOct 2, 2026
sGTM
Offline conversions tracking explained
Explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
By Ivanna HolubovskaSep 14, 2026
For agencies
Server-side tagging for agencies: why it's time to make the switch for your clients
If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.
By Ira HolubovskaNov 4, 2025
Analytics platforms
How Chrome’s 3rd party cookies blocking impacts the future of online marketing
Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
By Ira HolubovskaSep 12, 2025
