Tracking
Cookieless advertising: strategies and solutions
Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.
By Liudmyla KharchenkoSep 18, 2025
All articles
Tracking
Cookieless tracking: what it is and how to implement it
Cookieless tracking lets you collect user data without third-party cookies. You can implement it using server-side tracking and first-party data.
By Ivanna HolubovskaSep 18, 2025
Google Ads
How to set up Google Ads Conversion Adjustments tag via server GTM
Learn how to use the Google Ads Conversion Adjustments tag in server GTM to adjust conversions for returns or cancellations. Follow our step-by-step setup guide.
By Alex HeldSep 18, 2025
Marketing insights
Spotify ads | pros and cons and how much cost?
Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.
By Ivanna HolubovskaSep 17, 2025
Stape features
Stape: an alternative to Google Cloud Platform (GCP) for server GTM hosting
Compare Stape to Google Cloud for server-side GTM hosting. Stape offers predictable pricing, 24/7 support, EU environments, and autoscaling for better value.
By Liudmyla KharchenkoSep 15, 2025
Affiliate platforms
How to set up Impact server to server conversion tracking
In this blog post you can learn how to set up an Impact tag to get your affiliate tracking work correctly.
By Ira HolubovskaSep 15, 2025
Analytics platforms
How to anonymize user data in Google Analytics 4
Anonymize GA4 data for GDPR compliance using Stape's Anonymizer or manual GTM redaction. Remove PII like IPs, client IDs, and referrers to protect user privacy.
By Ira HolubovskaSep 15, 2025
Analytics platforms
How Chrome’s 3rd party cookies blocking impacts the future of online marketing
Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
By Ira HolubovskaSep 12, 2025
Meta CAPI Gateway
Conversions API Gateway: common mistakes and frequently asked questions
Discover how to make the most of your Meta Conversions API Gateway while sidestepping common errors and get answers to frequently asked questions.
By Ivanna HolubovskaSep 12, 2025
GTM templates
Yahoo Conversions API using server Google Tag Manager
Set up Yahoo Conversion API with server GTM! This guide covers key parameters like Client ID and event details, plus handling yclid and yjr_yjad.
By Ivanna HolubovskaSep 12, 2025
Tracking
Microsoft Ads (Bing) Offline Conversions tracking
Set up Bing Offline Conversion tracking using Stape sGTM tag to track both online and offline conversions, enhancing campaign optimization and ROI.
By Ivanna HolubovskaSep 12, 2025
Tracking
Building a custom CDP and enriching event data using server-side GTM
This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.
By Ira HolubovskaSep 12, 2025
Marketing insights
Guide on Microsoft Bing Ads + improvement tips
Microsoft Ads is a cost-effective PPC platform. Learn campaign setup steps and top tips like negative keywords to optimize your Bing Ads performance.
By Uliana LesivSep 12, 2025
