Tracking
In September 2025, Safari plans to remove GCLID parameters from URLs in standard browsing mode. Server-side tracking can help to make your tracking accurate.
By Vlad LykhodiiOct 13, 2025
Analytics platforms
Discover the two types of Service Workers used in GTM setups: server-side GTM and googletagmanager.com, and how they handle GA4 and Ads data requests.
By Giovani Ortolani BarbosaOct 10, 2025
Tracking
Amazon Conversions API is a useful solution to track data more accurately. Find out how to configure Amazon server-side tracking using Stape's tag.
By Uliana LesivOct 9, 2025
sGTM
/set_cookie requests in GTM manage first- and third-party cookies. Learn how they work and why they’re essential for server-side tagging.
By Giovani Ortolani BarbosaOct 9, 2025
Tracking
Server-to-server tracking via Google Tag Manager improves data accuracy, performance, and privacy by bypassing client-side scripts. Learn how to set it up.
By Ivanna HolubovskaOct 8, 2025
CRM
HubSpot is an excellent tool for marketers. One of the best features I like about HubSpot is having customer data collected in a single place. It allows tracking your campaign success and customer journey without any problems. It is no secret that one of the crucial customer data sources is the website. But creating a complete user persona one step before the purchase can be challenging, especially without the HubSpot integration. Fortunately, we can help you find a way around it.
By Ira HolubovskaOct 6, 2025
Tracking
Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.
By Uliana LesivOct 3, 2025
Tracking
Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.
By Ivanna HolubovskaSep 26, 2025
Tracking
Learn how to send datalayer push from server Google Tag Manager to web GTM using the Stape’s Data Client and Data Tag.
By Ira HolubovskaSep 26, 2025
Snapchat
Boost Snapchat ad performance with CAPI via sGTM for customization or CAPI Gateway for simplified setup. Enhance conversion tracking and data accuracy.
By Ira HolubovskaSep 24, 2025
Stape Gateway
Learn how Google Tag Gateway and Stape Gateway work together to provide the most robust, privacy-safe, first-party tracking setup available.
By FarisSep 19, 2025
Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers. Another massive benefit of Facebook conversion API is that it increases FB cookie lifetime. If you haven’t yet implemented FB Conversions API on your site, follow this guide. In this article, I will describe how to set up Facebook events deduplication if you are using both browser and server tracking methods for your site.
By Ira HolubovskaSep 19, 2025
Analytics platforms
Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.
By Ira HolubovskaSep 19, 2025
