Google Analytics has long been a go-to tool for tracking and analyzing website data, providing valuable insights into user behavior and performance metrics. For Magento users, integrating GA4 into their server-side implementation can unlock a wealth of data and enable more precise tracking and reporting.
In this article, we will explore the benefits of server-side Google Analytics 4 for Magento and provide a step-by-step guide on setting up the Magento plugin, empowering you to harness the full potential of the e-commerce data.
Here we would like to outline the benefits of implementing server-side GA4 for your Magento Store:
3. Inside the WEB Google Tag Manager container, set up the GA4 configuration tag. Add your GA4 ID, enable the checkbox Send to server container, and add your tagging server URL. The tag should trigger on all page views.
You can send a pageview event with the configuration tag. However, from my experience setting up a separate tag for the pageview event works more accurately.
4. Set up a pageview event.
5. Set up e-commerce events. To ensure e-commerce events, product, and user data are set up correctly, open a web GTM container and check the data layer for each e-commerce event. For example, you might need to configure a data layer variable for an event or user data you must send to GA4.
You must create custom triggers for each e-commerce event based on the data layer event.
Below is an example of the tag and trigger for the Add to cart event. The process of setting up all other e-commerce events is similar.
6. Open Server Google Tag Manager container. Add Google Analytics 4 client or ensure one is added.
7. In the server GTM container create a GA4 tag. Add your GA4 ID, set the event name, and trigger. In my example, an event is variable, and GA4 server-side tag triggers whenever GA4 claims a request.
Implementing server-side Google Analytics 4 for Magento offers significant advantages and unlocks a new level of data-driven insights for e-commerce businesses. By shifting the tracking process to the server, businesses can achieve enhanced data accuracy, consistent tracking across devices and platforms, improved data privacy and compliance, customization options, and better scalability and performance.
By following the step-by-step guide provided in this article, using Magento you can seamlessly set up server-side GA4 and harness the full potential of the e-commerce data.
We've got you covered! Click Get help, fill-up the form, and we will send you a quote.
Don't miss out on the benefits of server-side tagging for your WordPress site. Learn how to set it up with Stape plugin in this quick and easy guide!
Jun 20, 2023Don't miss out on the benefits of server-side tagging for Magento. Learn how to set it up with Stape’s plugin in this quick and easy guide!