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dofollow A/B testing client- and server-side tracking with a Dutch Research Institute

Explore dofollow's A/B testing case study on tracking methods with a Dutch Research Institute.

Ivanna Holubovska

Ivanna Holubovska

Apr 16, 2024

Profit Over Ad Spend based tracking for Google Ads and Google Analytics

Achieve accurate ad profitability! Use server GTM and Firestore to track POAS, and this guide shows you how to protect sensitive data and optimize campaigns.

Alex Held

Alex Held

Apr 15, 2024

Update to IPv6 for Facebook events with Stape

Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.

Ivanna Holubovska

Ivanna Holubovska

Apr 12, 2024

DataLemon & Selectika: onboarding boost and cost savings

Find out how Selectika and agency DataLemon used Stape’s Data Tag to get improvements in onboarding efficiency and cost saving on infrastructure.

Ivanna Holubovska

Ivanna Holubovska

Apr 11, 2024

Make your tracking HIPAA-compliant

HIPAA compliance for tracking: understand PHI, BAAs, and how Stape's server-side tracking and anonymization features enable secure analytics. Learn more.

Ivanna Holubovska

Ivanna Holubovska

Apr 2, 2024

Adform tag for server-side Google Tag Manager

Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.

Ivanna Holubovska

Ivanna Holubovska

Mar 25, 2024

Filtering spam in GA4 using server-side GTM and Stape’s Bot Detection

Learn how to block referral spam in GA4 and protect your data with GTM server-side tagging and bot detection tools.

Alex Held

Alex Held

Mar 14, 2024

Building a custom CDP and enriching event data using server-side GTM

This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.

Ira Holubovska

Ira Holubovska

Mar 5, 2024

Guide to debugging and monitoring server-side tracking configuration

Learn how to debug server-side tracking with Stape’s tools, including sGTM Debugger, logs, and monitoring, to ensure accurate and efficient data tracking.

Ivanna Holubovska

Ivanna Holubovska

Feb 26, 2024

Danish Market-leader improves Google Ads-measurability by 17%

In this article Obsidian Digital explored the implementation of server-side tagging and it resulted in significant gains for Workwear Group.

Ivanna Holubovska

Ivanna Holubovska

Feb 19, 2024

CJ server-to-server tracking using server Google Tag Manager

Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!

Ivanna Holubovska

Ivanna Holubovska

Feb 16, 2024

The impact of third-party cookie deprecation on affiliate marketing

Explore the impact of third-party cookie deprecation on affiliate marketing and how server-side tracking can help.

Ivanna Holubovska

Ivanna Holubovska

Jan 29, 2024

Server-to-server tracking in server Google Tag Manager

Server-to-server tracking via Google Tag Manager improves data accuracy, performance, and privacy by bypassing client-side scripts. Learn how to set it up.

Ivanna Holubovska

Ivanna Holubovska

Jan 11, 2024

Google Consent Mode V2

Learn about Google Consent Mode v2 platform and whether it impacts server-side tracking.

Ivanna Holubovska

Ivanna Holubovska

Dec 13, 2023

MecShopping doubled from 24% to 50% with user tracking consent

Check out how MecShopping took advantage of Server-Side tracking and obtained doubled results thanks to Consent Mode.

Ivanna Holubovska

Ivanna Holubovska

Dec 5, 2023

Decathlon Italy increases conversion rate of Facebook Ads campaigns and optimizes customer journey thanks to GA4 and server-side tracking

Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and Server-Side Tracking.

Ivanna Holubovska

Ivanna Holubovska

Dec 5, 2023

Accessing original user IP when using Own CDN

A guide on how deal with IP addresses when using Own CDN.

Ivanna Holubovska

Ivanna Holubovska

Nov 15, 2023

Microsoft Ads (Bing) Offline Conversions tracking

Set up Bing Offline Conversion tracking using Stape sGTM tag to track both online and offline conversions, enhancing campaign optimization and ROI.

Ivanna Holubovska

Ivanna Holubovska

Nov 7, 2023

Cookieless tracking GA4: explained and set up guide for 2025

This article will discuss how to set cookieless Google Analytics 4 tracking using the server Google Tag Manager.

Ira Holubovska

Ira Holubovska

Nov 6, 2023

Yahoo Conversion API using server Google Tag Manager

Set up Yahoo Conversion API with server GTM! This guide covers key parameters like Client ID and event details, plus handling yclid and yjr_yjad.

Ivanna Holubovska

Ivanna Holubovska

Nov 6, 2023

88% increase in conversion campaigns for Farmasave e-commerce through server-side tracking

Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.

Ivanna Holubovska

Ivanna Holubovska

Nov 1, 2023

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