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MecShopping doubled from 24% to 50% with user tracking consent

Check out how MecShopping took advantage of Server-Side tracking and obtained doubled results thanks to Consent Mode.

Ivanna Holubovska

Ivanna Holubovska

Dec 5, 2023

Decathlon Italy increases conversion rate of Facebook Ads campaigns and optimizes customer journey thanks to GA4 and server-side tracking

Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and Server-Side Tracking.

Ivanna Holubovska

Ivanna Holubovska

Dec 5, 2023

Accessing original user IP when using Own CDN

A guide on how deal with IP addresses when using Own CDN.

Ivanna Holubovska

Ivanna Holubovska

Nov 15, 2023

Server-side consent management with sGTM and Cookiebot

Manage consent in sGTM with Cookiebot! Learn to set up server-side consent for GA4 and Facebook CAPI to comply with privacy regulations and protect user data.

Ira Holubovska

Ira Holubovska

Nov 9, 2023

Microsoft Ads (Bing) Offline Conversions tracking

Set up Bing Offline Conversion tracking using Stape sGTM tag to track both online and offline conversions, enhancing campaign optimization and ROI.

Ivanna Holubovska

Ivanna Holubovska

Nov 7, 2023

Cookieless GA4 tracking using server GTM

This article will discuss how to set cookieless Google Analytics 4 tracking using the server Google Tag Manager.

Ira Holubovska

Ira Holubovska

Nov 6, 2023

Yahoo Conversion API using server Google Tag Manager

Set up Yahoo Conversion API with server GTM! This guide covers key parameters like Client ID and event details, plus handling yclid and yjr_yjad.

Ivanna Holubovska

Ivanna Holubovska

Nov 6, 2023

88% increase in conversion campaigns for Farmasave e-commerce through server-side tracking

Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.

Ivanna Holubovska

Ivanna Holubovska

Nov 1, 2023

Fondo per l’Ambiente Italiano (FAI) achieves a +128% increase in memberships from digital advertising thanks to the implementation of GA4

Learn how FAI used GA4 and server-side GTM to achieve a 128% increase in memberships. This case study details their funnel system and optimized ad campaigns.

Ivanna Holubovska

Ivanna Holubovska

Nov 1, 2023

Server to server Voyado tracking using server Google Tag Manager

Learn how to track cart changes, product views, and purchases in Voyado using sGTM. This article explains the Voyado tag setup and the benefits of cookies.

Ivanna Holubovska

Ivanna Holubovska

Oct 31, 2023

Server-side Google Ads conversion tracking in Shopify

Set up server-side Google Ads conversion tracking for your Shopify store with Stape's GTM app, improving accuracy and overcoming cookie restrictions.

Ivanna Holubovska

Ivanna Holubovska

Oct 24, 2023

LinkedIn Conversion API Tag for server GTM

Learn to set up LinkedIn CAPI with Google Tag Manager for accurate tracking, deduplication, and offline conversions. Optimize LinkedIn campaigns effortlessly.

Ivanna Holubovska

Ivanna Holubovska

Oct 11, 2023

Comparing Facebook Ads results using FB Pixel only vs. FB Pixel and CAPI

Discover the difference in Facebook ads results when using the Facebook Conversion API compared to Pixel-only tracking.

Ivanna Holubovska

Ivanna Holubovska

Oct 5, 2023

Migrating from web to server-side tracking

How the results of Google Ads 360 campaigns improved after migrating from web to server-side Floodlight tracking.

Ivanna Holubovska

Ivanna Holubovska

Oct 5, 2023

Google Tag, configuration and event settings variables in web GTM

Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.

Ivanna Holubovska

Ivanna Holubovska

Sep 21, 2023

Chrome disables third-party cookies for 1% of users in 2024

Chrome is phasing out third-party cookies. Learn how this impacts online tracking & how server-side tracking with first-party cookies can help.

Ivanna Holubovska

Ivanna Holubovska

Sep 19, 2023

Conversions API Gateway: common mistakes and frequently asked questions

Discover how to make the most of your Meta Conversions API Gateway while sidestepping common errors and get answers to frequently asked questions.

Ivanna Holubovska

Ivanna Holubovska

Sep 15, 2023

Leadfeeder IP-Enrich Variable for server Google Tag Manager

We created a Leadfeeder IP-Enrich Variable for server Google Tag Manager container which allows you to uncover companies visited your site, how they found you & more.

Ivanna Holubovska

Ivanna Holubovska

Sep 1, 2023

Supabase Writer tag for server Google Tag Manager

Use the Supabase Writer tag to write data from sGTM to Supabase. Learn how to configure this tag for Insert or Upsert ops and enhance your app's functionality.

Ivanna Holubovska

Ivanna Holubovska

Aug 15, 2023

Brevo Tag for server Google Tag Manager

We created a Brevo tag for the server Google Tag Manager container which allows tracking page view, events, link clicking and identifying the user.

Ivanna Holubovska

Ivanna Holubovska

Aug 9, 2023

Reddit Conversion API Tag for server Google Tag Manager

Reddit CAPI Tag for server GTM is a tool to track Reddit campaigns and optimize strategies with server-to-server integration for better performance insights.

Ivanna Holubovska

Ivanna Holubovska

Aug 1, 2023

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