Learn how to block referral spam in GA4 and protect your data with GTM server-side tagging and bot detection tools.
Alex Held
Mar 19, 2026
This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.
Ira Holubovska
Sep 12, 2025
Learn how to debug server-side tracking with Stape’s tools, including sGTM Debugger, logs, and monitoring, to ensure accurate and efficient data tracking.
Ivanna Holubovska
Oct 22, 2025
In this article Obsidian Digital explored the implementation of server-side tagging and it resulted in significant gains for Workwear Group.
Ivanna Holubovska
May 28, 2025
Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!
Ivanna Holubovska
May 23, 2025
Explore the impact of third-party cookie deprecation on affiliate marketing and how server-side tracking can help.
Ivanna Holubovska
Jun 18, 2025
Server-to-server tracking via Google Tag Manager improves data accuracy, performance, and privacy by bypassing client-side scripts. Learn how to set it up.
Ivanna Holubovska
Oct 8, 2025
Learn about Google Consent Mode v2 platform and whether it impacts server-side tracking.
Ivanna Holubovska
Sep 15, 2025
Check out how MecShopping took advantage of server-side tracking and obtained doubled results thanks to Consent Mode.
Ivanna Holubovska
Oct 16, 2025
Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and server-side tracking.
Ivanna Holubovska
Jul 22, 2025
A guide on how deal with IP addresses when using Own CDN.
Ivanna Holubovska
Sep 10, 2024
Set up Bing Offline Conversion tracking using Stape sGTM tag to track both online and offline conversions, enhancing campaign optimization and ROI.
Ivanna Holubovska
Sep 12, 2025
GA4 cookieless tracking is a method for measuring user interactions using event-based data modeling and AI/ML without relying on browser cookies.
Ira Holubovska
Dec 31, 2025
Set up Yahoo Conversion API with server GTM! This guide covers key parameters like Client ID and event details, plus handling yclid and yjr_yjad.
Ivanna Holubovska
Sep 12, 2025
Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.
Ivanna Holubovska
Sep 12, 2025
Learn how FAI used GA4 and server-side GTM to achieve a 128% increase in memberships. This case study details their funnel system and optimized ad campaigns.
Ivanna Holubovska
Apr 29, 2025
Learn how to track cart changes, product views, and purchases in Voyado using sGTM. This article explains the Voyado tag setup and the benefits of cookies.
Ivanna Holubovska
Aug 26, 2025
Set up server-side Google Ads conversion tracking for your Shopify store with Stape's Conversion Tracking app, improving accuracy and overcoming cookie restrictions.
Ivanna Holubovska
Apr 13, 2026
Learn to set up LinkedIn server-side tracking using Google Tag Manager to ensure accurate data collection, prevent duplicate conversions, and capture offline actions. Optimize LinkedIn campaigns effortlessly.
Ivanna Holubovska
Apr 10, 2026
Discover the difference in Facebook ads results when using the Facebook Conversions API compared to Pixel-only tracking.
Ivanna Holubovska
May 12, 2025
How the results of Google Ads 360 campaigns improved after migrating from web to server-side Floodlight tracking.
Ivanna Holubovska
Apr 28, 2025
