GA4 cookieless tracking is a method for measuring user interactions using event-based data modeling and AI/ML without relying on browser cookies.
Ira Holubovska
Dec 31, 2025
Set up Yahoo Conversion API with server GTM! This guide covers key parameters like Client ID and event details, plus handling yclid and yjr_yjad.
Ivanna Holubovska
Sep 12, 2025
Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.
Ivanna Holubovska
Sep 12, 2025
Learn how FAI used GA4 and server-side GTM to achieve a 128% increase in memberships. This case study details their funnel system and optimized ad campaigns.
Ivanna Holubovska
Apr 29, 2025
Learn how to track cart changes, product views, and purchases in Voyado using sGTM. This article explains the Voyado tag setup and the benefits of cookies.
Ivanna Holubovska
Aug 26, 2025
Set up server-side Google Ads conversion tracking for your Shopify store with Stape's Conversion Tracking app, improving accuracy and overcoming cookie restrictions.
Ivanna Holubovska
Oct 23, 2025
Learn to set up LinkedIn server-side tracking using Google Tag Manager to ensure accurate data collection, prevent duplicate conversions, and capture offline actions. Optimize LinkedIn campaigns effortlessly.
Ivanna Holubovska
Oct 30, 2025
Discover the difference in Facebook ads results when using the Facebook Conversions API compared to Pixel-only tracking.
Ivanna Holubovska
May 12, 2025
How the results of Google Ads 360 campaigns improved after migrating from web to server-side Floodlight tracking.
Ivanna Holubovska
Apr 28, 2025
Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.
Ivanna Holubovska
Jun 18, 2025
Discover how to make the most of your Meta Conversions API Gateway while sidestepping common errors and get answers to frequently asked questions.
Ivanna Holubovska
Sep 12, 2025
We created a Leadfeeder IP-Enrich Variable for server Google Tag Manager container which allows you to uncover companies visited your site, how they found you & more.
Ivanna Holubovska
Mar 18, 2025
Use the Supabase Writer tag to write data from sGTM to Supabase. Learn how to configure this tag for Insert or Upsert ops and enhance your app's functionality.
Ivanna Holubovska
Jul 3, 2025
Learn how to track page view, events, link clicks, and identify the user with the Brevo tag for the server Google Tag Manager container.
Ivanna Holubovska
Jun 27, 2025
Reddit CAPI Tag for server GTM is a tool to track Reddit campaigns and optimize strategies with server-to-server integration for better performance insights.
Ivanna Holubovska
Aug 21, 2025
Need to convert data types in server GTM? The Type Convertor Variable allows you to change strings, numbers, and more for better data processing and analysis.
Ivanna Holubovska
Apr 9, 2025
Matomo server-side tracking tag for Google Tag Manager enhances privacy-focused analytics. Learn how to set it up with Stape for accurate and reliable data collection.
Ivanna Holubovska
Jun 4, 2025
Learn about server GTM Transformations and how they control data flow between clients and tags. This guide shows how to modify, add, or remove event parameters.
Ivanna Holubovska
Apr 9, 2025
Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use.
Ivanna Holubovska
Jan 27, 2025
Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.
Ivanna Holubovska
Nov 7, 2025
Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.
Ira Holubovska
Mar 5, 2026
