Server-side tagging boosts tracking accuracy, extends cookie lifetimes, and enhances data privacy. Improve analytics, ad performance, and compliance with ease.
Ira Holubovska
Mar 8, 2022
Set up a tagging server URL for server Google Tag Manager with Stape. Learn how to configure sGTM, use a custom domain, and improve tracking resilience.
Ira Holubovska
Mar 2, 2022
Use GTM server-side tracking for Awin, a major affiliate network. Ensure accurate conversion data and fair affiliate commissions with our GTM setup and testing guide.
Ira Holubovska
Feb 18, 2022
Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.
Ira Holubovska
Feb 15, 2022
Do you have trouble setting up and using Google Tag Manager? Find out how to fix server-side GTM errors and avoid common mistakes.
Ira Holubovska
Feb 11, 2022
Set up Taboola server-side tracking with server GTM for better data control, faster page speed, and secure conversion tracking, replacing the Taboola pixel.
Ira Holubovska
Feb 8, 2022
Wondering what server-side tagging is and how it works? This blog post will explore all that and more!
Ira Holubovska
Jan 31, 2022
How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.
Ira Holubovska
Jan 21, 2022
There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to Stape.
Ira Holubovska
Jan 8, 2022
How you can use server-side tracking to comply with GDPR. Plus, some tips on using consent mode in the server Google Tag Manager and protecting users' data.
Ira Holubovska
Dec 14, 2021
Learn why server-side affiliate tracking is crucial and follow our step-by-step guide to set up Google Tag Manager affiliate tracking for conversion tracking.
Ira Holubovska
Dec 5, 2021
This post will cover the use of a custom tag for the google tag manager server container to track users first, last, and all in between source/mediums.
Ira Holubovska
Nov 30, 2021
Use a Lookup Table variable in sGTM to manage your Facebook Test ID efficiently. This guide shows you how to set it up for easy debugging and production use.
Ira Holubovska
Nov 27, 2021
Discover Stape's sGTM hosting advantages: power-ups for ad blocker bypass & data enrichment, auto-connect custom domains, autoscaling, API, and more.
Ira Holubovska
Nov 26, 2021
Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.
Ira Holubovska
Oct 23, 2021
Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
Ira Holubovska
Oct 22, 2021
Stape offers cost-effective server-side GTM hosting, starting at $20/month. Compared to Google Cloud, it provides optimized servers, secure data handling, and easy setup.
Ira Holubovska
Oct 8, 2021
Set up Meta CAPI quickly with the CAPI Gateway. The tool simplifies server tracking, allowing even non-technical users to connect pixels and improve measurement.
Ira Holubovska
Oct 1, 2021
One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.
Ira Holubovska
Sep 20, 2021
Discover how ad blockers interfere with Google Tag Manager and GA4, and how server-side tracking with Stape's Custom Loader ensures reliable data collection.
Ira Holubovska
Sep 16, 2021
Track offline conversions by sending CRM data to Facebook Conversions API via webhooks. Easily set up with GTM server containers for accurate attribution. The most popular way of integrating Facebook Conversions API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.
Ira Holubovska
Sep 11, 2021
