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262 blog posts
Nov 9, 2023

Server-side consent management with sGTM and Cookiebot

Here, we will show how to set up consent management for server-side Google Analytics 4 and Facebook Conversions API.

Nov 7, 2023

Microsoft Ads (Bing) offline conversion tracking

A step-by-step guide on how to send data to Microsoft Ads (Bing) Offline Conversion using Server Google Tag Manager Container.

Nov 6, 2023

Cookieless GA4 tracking using server GTM

This article will discuss how to set cookieless Google Analytics 4 tracking using the server Google Tag Manager.

Nov 6, 2023

Yahoo Conversion API using server Google Tag Manager

In this blog post we’ll talk about how to use Yahoo Conversion API and describe the main points of the setup.

Nov 1, 2023

Case Study: 88% increase in conversion campaigns for Farmasave e-commerce through server-side tracking

Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.

Nov 1, 2023

Case Study: Fondo per l’Ambiente Italiano (FAI) achieves a +128% increase in memberships from digital advertising thanks to the implementation of GA4

Find out how FAI achieves +128% increase from digital advertising thanks to server implementation of Google Analytics 4.

Oct 31, 2023

Server to server Voyado tracking using server Google Tag Manager

In this article, we'll walk you through setting up the server-to-server Voyado tracking using server Google Tag Manager.

Oct 24, 2023

Server-side Google Ads conversion tracking in Shopify

Learn how to maximize your advertising ROI by implementing server-side Google Ads tracking on your Shopify store.

Oct 11, 2023

LinkedIn Conversion API Tag for server GTM

Learn how to set up LinkedIn Conversion API using the server Google Tag Manager.

Oct 5, 2023

Case study: Comparing Facebook Ads results using FB Pixel only vs. FB Pixel and CAPI

Discover the difference in Facebook ads results when using the Facebook Conversion API compared to Pixel-only tracking.

Oct 5, 2023

Case study: Migrating from web to server-side tracking

How the results of Google Ads 360 campaigns improved after migrating from web to server-side Floodlight tracking.

Sep 21, 2023

Google Tag, configuration and event settings variables in web GTM

Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.

Sep 19, 2023

Chrome disables third-party cookies for 1% of users in 2024

Google Chrome will phase out of 3rd party cookie support for 1% of its users by Q1 of 2024. Find out what this change means for advertisers and how to prepare for 3rd party cookie deprecation.

Sep 15, 2023

Conversions API Gateway: common mistakes and frequently asked questions

Discover how to make the most of your Meta Conversions API Gateway while sidestepping common errors and get answers to frequently asked questions.

Sep 1, 2023

Leadfeeder IP-Enrich Variable for server Google Tag Manager

We created a Leadfeeder IP-Enrich Variable for server Google Tag Manager container which allows you to uncover companies visited your site, how they found you & more.

Aug 15, 2023

Supabase Writer tag for server Google Tag Manager

Find out how Supabase Writer tag works and how to set it up in server Google Tag Manager container.

Aug 9, 2023

Brevo Tag for server Google Tag Manager

We created a Brevo tag for the server Google Tag Manager container which allows tracking page view, events, link clicking and identifying the user.

Aug 1, 2023

Reddit Conversion API Tag for server Google Tag Manager

Find out how Reddit Conversion API tag works and how to set it up in server Google Tag Manager container.

Jul 28, 2023

Type Сonvertor variable for Google Tag Manager server container

Find out how Type Convertor Variable works and how to set it up in server Google Tag Manager container.

Jul 20, 2023

Matomo tag for server Google Tag Manager

Find out how Matomo server-side tag works and how to set it up in server Google Tag Manager container.

Jul 18, 2023

What are Transformations in server Google Tag Manager

Learn how to add, remove, and override event data in server Google Tag Manager with the help of Transformations.

Jul 4, 2023

Significant fines imposed by Swedish data protection agency for inadequate measures in Google Analytics use

Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use.

Jun 23, 2023

Would you like to become a Stape partner?

Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.

Jun 22, 2023

Region-specific tags behavior in Google Tag Manager

Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.

Jun 21, 2023

Private Multi Account Cluster for Conversions API Gateway

Learn more about the benefits of the Private Multi Account Cluster for Conversions API Gateway by Stape.

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