Improve your GTM tracking with the dataLayer. Learn how to implement it, send data, and avoid common mistakes for richer insights into user behavior.
Discover the benefits of the Firestore Request Delay tag for sGTM, enabling delayed, stored, or replayed events using Firebase Firestore for better event management.
Detect and block transactions that have already been processed to avoid duplication in analytics platforms, which can lead to inflated conversion metrics.
Find out how a digital transformation and IT consulting agency gained 15% more data with Stape server-side tracking
Discover how the Merchant Center Lookup variable enhances product data for Google Ads and Analytics using server-side GTM.
Discover how to use the Days In Seconds variable to easily convert days into seconds for precise time calculations in server-side tracking setups.
BigCommerce is an e-commerce platform that helps businesses manage stores and optimize marketing with server-side Google Ads conversion tracking.
Improve web analytics data quality! This guide covers challenges like ad blockers and cookie lifetimes, and how Stape helps ensure reliable tracking and insights.
Learn how to set up server-side tagging for your BigCommerce site through Meta Events Manager.
Stape has created a Weather variable for server GTM. The variable helps to monitor a specific city’s air temperature. Check our guide and set it up in a couple of minutes.
Implement Meta CAPI for custom sites via server GTM. Step-by-step guide: server setup, data layer, templates, and testing. Boost data accuracy & ad tracking.
Learn how to set up server-side tagging for your Magento 2 site through Meta Events Manager.
Bloomreach is a platform that personalizes the eCommerce experience. Learn how to set up server-side tracking with GTM for better data accuracy and security.
WordPress server-side tracking with Stape’s GTM container templates ensures accurate data collection, ad-block resistance, and seamless event tracking setup.
Stape has developed an Object Builder Variable for server GTM to create and organize data as JS objects. See our end-to-end guide to set it up in a few simple steps.
Learn how to set up Facebook Conversion API for Shopify using Stape’s server GTM app. Step-by-step guide covering configuration, triggers, and verification.
Discover how a Danish manufacturer reached revenue growth with Stape in our latest case study from ASENTO.
Discover how implementing server-side tracking with GTM improved Scandinavian Biolabs' ability to track user behavior and trigger effective email marketing automation.
Discover how a Slovenian company in the immune and wellness supplements niche recorded 32% more conversions using sGTM.
Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.
Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.