Blog/All
Tracking cookies explained for beginners (with free cookie checker)
Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.
Liudmyla Kharchenko
Sep 12, 2025
Google Tag Gateway explained
Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.
Uliana Lesiv
Sep 12, 2025
A guide on how to set up Google Ads conversion tracking in 2026
Google Ads conversion tracking records user actions after they click on an ad. Learn how to configure it in our guide and optimize your ads today.
Tymofii Sankov
Apr 13, 2026
Server-side tagging guide: benefits and tools to use
Server-side tagging sends data via a cloud server, reducing browser data loss and improving privacy compliance. This article explains it in detail.
Maryna Semidubarska
Oct 7, 2025
Marketing ROI: calculation, benchmarks, and strategies to improve it
Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.
Maryna Semidubarska
Mar 24, 2026
How to configure consent management using GTM and iubenda
Configuring Consent Management with iubenda and GTM includes activating iubenda, integrating it with GTM, and setting up a server container.
Uliana Lesiv
Sep 12, 2025
Guide on Microsoft Bing Ads + improvement tips
Microsoft Ads is a cost-effective PPC platform. Learn campaign setup steps and top tips like negative keywords to optimize your Bing Ads performance.
Uliana Lesiv
Sep 12, 2025
Customer data analytics guide for 2026
Learn how to track customer data, select the right tools, and apply insights to your marketing strategy.
Maryna Semidubarska
Apr 3, 2026
Data validation techniques in server-side tagging
Explore effective data validation methods to ensure accuracy in server-side tracking for better analytics and decision-making.
Ivanna Holubovska
Jul 11, 2025
Who can benefit from Snapchat Ads (with examples)
Learn about Snapchat Ads: how they can be used in artistic spheres, politics, eCommerce, dropshipping spheres, and what benefits they can bring.
Tymofii Sankov
Jul 8, 2025
Optimize customer data management with server-side tracking
Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.
Ivanna Holubovska
Sep 12, 2025
How to set up the Stape MCP server
Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.
Uliana Lesiv
Oct 14, 2025
How to configure the MCP Server for Google Tag Manager
Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.
Uliana Lesiv
Apr 8, 2026
Tips to pitch server-side tracking to clients and stakeholders
If you are looking for a way to pitch server-side tracking, check Stape's guide. We provide real-world examples, benefits, and tips to make your case.
Uliana Lesiv
Dec 22, 2025
Discover all the nuances of ROS and how to improve it
Learn about ROS and all its nuances: how it is measured, how to improve it, and what mistakes to avoid during this process.
Tymofii Sankov
May 26, 2026
Digital marketing analytics explained: what you need to know in 2026
Understand digital marketing analytics and how to use marketing data to improve campaigns, track performance, and grow your business in 2026.
Liudmyla Kharchenko
May 8, 2026
Advanced eCommerce performance analytics for 2026
Discover top strategies and tools in this 2026 guide to advanced eCommerce performance analytics. Boost ROI and make smarter data-driven decisions.
Ivanna Holubovska
Apr 13, 2026
How to improve PPC performance | Guide for 2026
Boost your PPC performance in 2026 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.
Ivanna Holubovska
Apr 29, 2026
Tracking iframe done right
Learn how to track events in iframes and solve common tracking issues using GTM, Web APIs, and custom scripts for iframe interactions.
Alex Held
Jul 9, 2025
Attribution tracking guide
Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.
Liudmyla Kharchenko
Apr 22, 2025
10 tips how to optimize Facebook Ads for better performance in 2026
Discover the best Facebook advertising tips to boost your ROI! Learn how to optimize Facebook Ads with these 10 expert strategies for better performance in 2026.
Ivanna Holubovska
Mar 24, 2026