Discover how to easily format phone numbers to the E.164 standard, improving data consistency across your marketing and analytics platforms.
Ivanna Holubovska
Sep 23, 2024
Discover how to implement the Klaviyo Lookup variable in Google Tag Manager server container to retrieve valuable user information based on 'kx' cookies.
Ivanna Holubovska
Sep 23, 2024
Read how global privacy laws like GDPR, CCPA, and others affect user tracking strategies. Learn how server-side tracking with Stape can help with complaint tracking.
Liudmyla Kharchenko
Sep 20, 2024
Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.
Uliana Lesiv
Sep 20, 2024
Decode and interpret Consent Mode v2 strings with a Consent Parser variable for server Google Tag Manager.
Ivanna Holubovska
Sep 19, 2024
Find out the use cases of File Proxy power-up by Stape. Bonus: configure it in two simple steps.
Uliana Lesiv
Sep 17, 2024
Learn how Stape partner ROI Assist helped their clients record a 33% growth in data accuracy with server-side tracking
Anastasiia Chorna
Sep 12, 2024
Perform calculations in server GTM. Use the Math variable to multiply, divide, add, or subtract values for ad spend, conversion adjustments, and custom metrics.
Ivanna Holubovska
Sep 11, 2024
Learn how to use the Pub/Sub Publish tag in server GTM to seamlessly send event data to Google Cloud Pub/Sub for data processing and automation.
Dan Murov
Sep 9, 2024
GA4 event tracking helps monitor user interactions, analyze data, and optimize marketing strategies. Set up accurate data collection with ease!
Liudmyla Kharchenko
Sep 9, 2024
User Data Extractor for sGTM captures personal details from server-side events, such as emails and phone numbers, boosting marketing and tracking.
Ivanna Holubovska
Sep 9, 2024
Improve your GTM tracking with the dataLayer. Learn how to implement it, send data, and avoid common mistakes for richer insights into user behavior.
Uliana Lesiv
Sep 6, 2024
Discover the benefits of the Firestore Request Delay tag for sGTM, enabling delayed, stored, or replayed events using Firebase Firestore for better event management.
Ivanna Holubovska
Sep 6, 2024
Detect and block transactions that have already been processed to avoid duplication in analytics platforms, which can lead to inflated conversion metrics.
Ivanna Holubovska
Sep 5, 2024
Find out how a digital transformation and IT consulting agency gained 15% more data with Stape server-side tracking
Ivanna Holubovska
Sep 5, 2024
Discover how the Merchant Center Lookup variable enhances product data for Google Ads and Analytics using server-side GTM.
Ivanna Holubovska
Sep 5, 2024
Discover how to use the Days In Seconds variable to easily convert days into seconds for precise time calculations in server-side tracking setups.
Ivanna Holubovska
Sep 4, 2024
BigCommerce is an eCommerce platform that helps businesses manage stores and optimize marketing with server-side Google Ads conversion tracking.
Ivanna Holubovska
Sep 4, 2024
Improve web analytics data quality! This guide covers challenges like ad blockers and cookie lifetimes, and how Stape helps ensure reliable tracking and insights.
Ivanna Holubovska
Sep 3, 2024
Learn how to set up server-side tagging for your BigCommerce site through Meta Events Manager.
Uliana Lesiv
Aug 27, 2024
Stape has created a Weather variable for server GTM. The variable helps to monitor a specific city’s air temperature. Check our guide and set it up in a couple of minutes.
Ivanna Holubovska
Aug 23, 2024
