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File Proxy for higher data control

Find out the use cases of File Proxy power-up by Stape. Bonus: configure it in two simple steps.

Uliana Lesiv

Uliana Lesiv

Sep 17, 2024

ROI Assist achieves a 33% increase in Facebook Ads tracking accuracy with Stape server-side tracking

Learn how Stape partner ROI Assist helped their clients record a 33% growth in data accuracy with server-side tracking

Anastasiia Chorna

Anastasiia Chorna

Sep 12, 2024

Math variable for Google Tag Manager server container

Perform calculations in server GTM. Use the Math variable to multiply, divide, add, or subtract values for ad spend, conversion adjustments, and custom metrics.

Ivanna Holubovska

Ivanna Holubovska

Sep 11, 2024

Pub/Sub Publish tag for Google Tag Manager server container

Learn how to use the Pub/Sub Publish tag in server GTM to seamlessly send event data to Google Cloud Pub/Sub for data processing and automation.

Dan Murov

Dan Murov

Sep 9, 2024

What is event tracking in GA4: a guide to boosting your data insights

GA4 event tracking helps monitor user interactions, analyze data, and optimize marketing strategies. Set up accurate data collection with ease!

Liudmyla Kharchenko

Liudmyla Kharchenko

Sep 9, 2024

User Data Extractor variable for Google Tag Manager server container

User Data Extractor for sGTM captures personal details from server-side events, such as emails and phone numbers, boosting marketing and tracking.

Ivanna Holubovska

Ivanna Holubovska

Sep 9, 2024

End-to-end guide on data layer in Google Tag Manager

Improve your GTM tracking with the dataLayer. Learn how to implement it, send data, and avoid common mistakes for richer insights into user behavior.

Uliana Lesiv

Uliana Lesiv

Sep 6, 2024

Firestore Request Delay tag for Google Tag Manager server container

Discover the benefits of the Firestore Request Delay tag for sGTM, enabling delayed, stored, or replayed events using Firebase Firestore for better event management.

Ivanna Holubovska

Ivanna Holubovska

Sep 6, 2024

Duplicate Transaction Checker variable for Google Tag Manager server container

Detect and block transactions that have already been processed to avoid duplication in analytics platforms, which can lead to inflated conversion metrics.

Ivanna Holubovska

Ivanna Holubovska

Sep 5, 2024

Digital transformation agency records 15% less data loss with Stape

Find out how a digital transformation and IT consulting agency gained 15% more data with Stape server-side tracking

Ivanna Holubovska

Ivanna Holubovska

Sep 5, 2024

Google Merchant Center Lookup variable for Google Tag Manager server container

Discover how the Merchant Center Lookup variable enhances product data for Google Ads and Analytics using server-side GTM.

Ivanna Holubovska

Ivanna Holubovska

Sep 5, 2024

Days In Seconds variable for Google Tag Manager server container

Discover how to use the Days In Seconds variable to easily convert days into seconds for precise time calculations in server-side tracking setups.

Ivanna Holubovska

Ivanna Holubovska

Sep 4, 2024

Server-side Google Ads conversion tracking for BigCommerce

BigCommerce is an e-commerce platform that helps businesses manage stores and optimize marketing with server-side Google Ads conversion tracking.

Ivanna Holubovska

Ivanna Holubovska

Sep 4, 2024

How to improve web analytics data quality: challenges and solutions

Improve web analytics data quality! This guide covers challenges like ad blockers and cookie lifetimes, and how Stape helps ensure reliable tracking and insights.

Ivanna Holubovska

Ivanna Holubovska

Sep 3, 2024

Meta CAPI for BigCommerce via server GTM

Learn how to set up server-side tagging for your BigCommerce site through Meta Events Manager.

Uliana Lesiv

Uliana Lesiv

Aug 27, 2024

Weather variable for server Google Tag Manager

Stape has created a Weather variable for server GTM. The variable helps to monitor a specific city’s air temperature. Check our guide and set it up in a couple of minutes.

Ivanna Holubovska

Ivanna Holubovska

Aug 23, 2024

Meta CAPI for a custom website via server GTM

Implement Meta CAPI for custom sites via server GTM. Step-by-step guide: server setup, data layer, templates, and testing. Boost data accuracy & ad tracking.

Ivanna Holubovska

Ivanna Holubovska

Aug 23, 2024

Meta CAPI for Magento 2 via server GTM

Learn how to set up server-side tagging for your Magento 2 site through Meta Events Manager.

Uliana Lesiv

Uliana Lesiv

Aug 23, 2024

Server-side tracking for Bloomreach

Bloomreach is a platform that personalizes the eCommerce experience. Learn how to set up server-side tracking with GTM for better data accuracy and security.

Uliana Lesiv

Uliana Lesiv

Aug 23, 2024

Meta CAPI for Wordpress via server GTM

WordPress server-side tracking with Stape’s GTM container templates ensures accurate data collection, ad-block resistance, and seamless event tracking setup.

Ivanna Holubovska

Ivanna Holubovska

Aug 23, 2024

Object Builder Variable for server Google Tag Manager

Stape has developed an Object Builder Variable for server GTM to create and organize data as JS objects. See our end-to-end guide to set it up in a few simple steps.

Uliana Lesiv

Uliana Lesiv

Aug 23, 2024

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