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How to improve web analytics data quality: challenges and solutions

Improve web analytics data quality! This guide covers challenges like ad blockers and cookie lifetimes, and how Stape helps ensure reliable tracking and insights.

Ivanna Holubovska

Ivanna Holubovska

Sep 3, 2024

Optimize user data sent to Meta for better Match Quality

Learn how to optimize user data sent to Meta for better Match QualityI - from Stape experts

Ivanna Holubovska

Ivanna Holubovska

Aug 28, 2024

Meta CAPI for BigCommerce via server GTM

Learn how to set up server-side tagging for your BigCommerce site through Meta Events Manager.

Uliana Lesiv

Uliana Lesiv

Aug 27, 2024

Weather variable for server Google Tag Manager

Stape has created a Weather variable for server GTM. The variable helps to monitor a specific city’s air temperature. Check our guide and set it up in a couple of minutes.

Ivanna Holubovska

Ivanna Holubovska

Aug 23, 2024

Meta CAPI for a custom website via server GTM

Implement Meta CAPI for custom sites via server GTM. Step-by-step guide: server setup, data layer, templates, and testing. Boost data accuracy & ad tracking.

Ivanna Holubovska

Ivanna Holubovska

Aug 23, 2024

Meta CAPI for Magento via server GTM

Learn how to set up server-side tagging for your Magento site through Meta Events Manager.

Uliana Lesiv

Uliana Lesiv

Aug 23, 2024

Server-side tracking for Bloomreach

Bloomreach is a platform that personalizes the eCommerce experience. Learn how to set up server-side tracking with GTM for better data accuracy and security.

Uliana Lesiv

Uliana Lesiv

Aug 23, 2024

Meta CAPI for Wordpress via server GTM

WordPress server-side tracking with Stape’s GTM container templates ensures accurate data collection, ad-block resistance, and seamless event tracking setup.

Ivanna Holubovska

Ivanna Holubovska

Aug 23, 2024

Object Builder Variable for server Google Tag Manager

Stape has developed an Object Builder Variable for server GTM to create and organize data as JS objects. See our end-to-end guide to set it up in a few simple steps.

Uliana Lesiv

Uliana Lesiv

Aug 23, 2024

Meta CAPI for Shopify via server GTM

Learn how to set up Facebook Conversion API for Shopify using Stape’s server GTM app. Step-by-step guide covering configuration, triggers, and verification.

Ivanna Holubovska

Ivanna Holubovska

Aug 23, 2024

Case study: ASENTO measuring 62% more revenue for WoodUpp with server-side tracking

Discover how a Danish manufacturer reached revenue growth with Stape in our latest case study from ASENTO.

Ivanna Holubovska

Ivanna Holubovska

Aug 20, 2024

Case study: Scandinavian Biolabs amplifies Klaviyo revenues with server-side tracking

Discover how implementing server-side tracking with GTM improved Scandinavian Biolabs' ability to track user behavior and trigger effective email marketing automation.

Liudmyla Kharchenko

Liudmyla Kharchenko

Aug 16, 2024

Case Study: Immune and wellness supplements company has a 34% increase in conversions recorded with sGTM

Discover how a Slovenian company in the immune and wellness supplements niche recorded 32% more conversions using sGTM.

Uliana Lesiv

Uliana Lesiv

Aug 16, 2024

HTTP Lookup Variable for server Google Tag Manager

Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.

Uliana Lesiv

Uliana Lesiv

Aug 15, 2024

How to effectively use GTM Tools by Stape

Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.

Uliana Lesiv

Uliana Lesiv

Aug 12, 2024

How to use data to drive personalization

Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.

Liudmyla Kharchenko

Liudmyla Kharchenko

Aug 5, 2024

Server-side Google Analytics 4 for BigCommerce

Set up server-side GA4 tracking for your BigCommerce site in a few simple steps. This detailed guide works for those who already have GA4 installed and those who need to install it.

Uliana Lesiv

Uliana Lesiv

Jul 29, 2024

How to use pre-built GTM container templates for WooCommerce

WooCommerce is a customizable e-commerce platform for WordPress, enabling businesses to sell products online with ease and flexibility.

Ivanna Holubovska

Ivanna Holubovska

Jul 29, 2024

Consent Management in Microsoft (Bing)

Consent Management for Microsoft Ads ensures GDPR compliance. Learn how to implement Bing Ads conversion tracking with UET tags and consent mode.

Ivanna Holubovska

Ivanna Holubovska

Jul 29, 2024

Tag status “failed” in GTM: the reasons and solutions

Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jul 26, 2024

How to reduce JavaScript files of GTM in PageSpeed Insights

Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.

Uliana Lesiv

Uliana Lesiv

Jul 25, 2024

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