CMS
Drupal module for server Google Tag Manager
Set up server-side tracking for a Drupal store with Stape’s GTM module. It bypasses ad blockers, enriches data, and ensures accurate tracking.
By Mykhailo ZernovApr 20, 2026
All articles
For agencies
Stape for agencies: how to pitch server-side tagging to clients who don't care at all about tagging
Most clients aren't tracking experts, and that's fine. Check out how to make a compelling case for server-side tracking in terms they actually care about.
By Josh SilverbauerApr 17, 2026
sGTM
Stripe purchase tracking via sGTM: a step-by-step guide
Track Stripe Checkout purchases using sGTM. Send complete revenue, user, and session data to GA4 and Meta without exposing your secret key.
By Kristian Krogh BangApr 16, 2026
Use cases
How to maximize data quantity and quality with Stape & Piano in a privacy-first setup
Explore key data privacy, compliance, and security challenges, and discover practical solutions with Stape and Piano to optimize your data strategy.
By Nicolas HinterneschApr 15, 2026
Playbooks & Free PDFs
Meta Omnichannel Ads playbook: requirements, setup, and best practices
Learn how to set up Meta Omnichannel Ads and track offline events
By Uliana LesivApr 13, 2026
Ad platforms
Meta Custom Audiences guide: how to create and automate
Increase ROAS by targeting high-intent users with Meta Custom Audiences. Reach leads, work on retention, and use server-side tracking to ensure data accuracy.
By Uliana LesivSep 14, 2026
Playbooks & Free PDFs
Toolkit PDF-guide: what do you need to set up server-side tracking
Learn how to set up server-side tracking with a PDF-toolkit. Recover lost data, improve attribution, and get more accurate insights without technical complexity.
By Anastasiia ChornaMar 31, 2026
sGTM
Profit tracking with sGTM and Data Store: a complete guide
Learn how to track real profit using server-side GTM and Data Store. Build accurate, margin-based tracking and improve ad performance across Google Ads, Meta, and GA4.
By Luc NugterenMar 30, 2026
sGTM
How does server-side tagging work?
Server-side tracking sends website events to a server container, then forwards them to analytics and ad platforms.
By Maryna SemidubarskaSep 30, 2026
Privacy
How to protect your data from loss and leakage
Protect your data from loss and leakage with server-side tracking. Filter, validate, and control what reaches analytics and ad platforms.
By Maryna SemidubarskaMar 20, 2026
Ad platforms
Google's new additional sources measurement feature
Google's new tag feature unifies online and CRM data as a source of truth to recover lost conversions and attribute high-value leads. Check how to configure it.
By Uliana LesivMar 19, 2026
Marketing insights
Meta omnichannel ads guide: sync online & offline conversions
Improve ad performance by tracking online and in-store sales with Meta omnichannel ads. Lower costs, boost ROI, and optimize campaigns using complete sales data.
By Uliana LesivSep 14, 2026
sGTM
New customer tracking with sGTM and Data Store: a complete guide
Accurately track new vs. returning customers with server-side GTM and Data Store. Build a first-party identity system and improve Meta & Google Ads bidding.
By Luc NugterenMar 4, 2026
