Set up tracking in minutes
Get GTM conversion tracking setup for your ad and analytics platforms for free. Launch web and server-side tracking in a few clicks, without manual work.
A faster way to launch tracking in GTM
Create a full setup from scratch
Launch a complete GTM setup with pre-filled templates for eCommerce or lead generation businesses.
Migrate your web GTM to server-side
Expand your current web GTM setup with server-side capabilities, fully based on your current tags.
Why use Setup Wizard
Easy to replicate
Standardize tracking across websites and clients with a setup that is easier to repeat.
Faster launch
Go live faster with less manual work and a quicker path to web and server-side tracking.
Fewer errors
Get pre-built templates tailored to your use case and reduce configuration errors.
Scalable setup
Start with a solid foundation and customize it as your setup grows or becomes more complex.
Set up GTM conversion tracking step by step
Scan your website
Let us identify how your website is built so we can tailor the next steps for a smooth tracking setup.
Choose your platforms
Add your platform IDs
Generate and import your setup
What you need to get started
Website or online store
Setup Wizard works with leading eCommerce platforms, website builders, and custom websites.
Access to ad and analytics platforms
Make sure you have access to the accounts you want to connect so Setup Wizard can automatically create the required GTM setup.
Built for your tracking needs
For service providers
Business owners and marketers
- Reduce setup errors
- Launch conversion tracking faster
- Capture more complete conversion data
- Send better signals to platforms and improve ROAS
For in-house teams
Agencies and freelancers
- Standardize delivery across clients
- Speed up onboarding and implementation
- Reduce repetitive manual work
- Scale tracking services more efficiently
Customer success stories
OMRON Healthcare EMEA was losing data due to tracking restrictions. With Stape, it captured 20–30% more events, improved attribution precision by 20–30%, and increased conversion tracking reliability by 15–25%.
30%
More user events captured
ApriL Parfumerie replaced a complex Google Cloud tracking setup with Stape. Server-side tracking reduced data loss and increased conversions tracked by Meta Ads by 40–50%.
50%
More conversions tracked
Around 20% of Herzlack’s sales were not tracked. With Stape, the setup increased ROAS by 37%, reduced CPA by 20%, and improved Event Match Quality by 10%.
37%
Increase in ROAS
The Stape setup for Handyhand and HappyHelper captured completed services and final payments, increasing measured marketplace events by over 50%.
50%
Increase in tracked events
Finobo increased measured leads from 10–15% to 80–85% with server-side tracking through Stape and Meta Conversions API.
8.5x
More leads tracked
