• Gateways

    Google Tag Gateway: what, why, and when

    Google Tag Gateway (GTG) moves GA4 and Google Ads requests to first-party tracking. Explore 3 setup options and compare GTG with server-side GTM.

    By Manisha MistryMay 27, 2026

  • Gateways

    sGTM vs Gateways: what to choose and why

    sGTM gives full control across platforms, while Gateways offer a platform-focused setup for Google, Meta, TikTok, Snapchat.

    By Maryna SemidubarskaSep 11, 2026

  • Gateways

    Google Tag Gateway explained

    Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.

    By Uliana LesivJul 30, 2026

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