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Google Tag Gateway explained

Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.

Uliana Lesiv

Uliana Lesiv

Jun 10, 2025

GA4 and Google Ads server-side setup: Stape Gateway vs. server GTM

Find out what is common and different between Stape Gateway and server GTM setup of GA4 and Google Ads. Decide which one you should choose to set up server-side tracking.

Uliana Lesiv

Uliana Lesiv

Nov 1, 2024

Stape Gateway: simplify server-side tracking for GA4 & Google Ads

Simplify GA4 & Google Ads server-side tracking with Stape Gateway. Bypass ad blockers, extend cookies, and enhance data accuracy without complex setups.

Ivanna Holubovska

Ivanna Holubovska

Oct 9, 2024

Try Stape for all things server-sideright now!