Case study: faster and more secure data collection | Social Zense

Social Zense is a data-driven marketing agency founded in 2018.

As experts in Performance Marketing, they focus on growth through social media, Google, and Bing ads.

Problem: complicated implementation process of the previous setup

The company faced challenges in implementing an efficient and GDPR-compliant server-side tracking solution. They needed a platform that would simplify the implementation process, making it smoother and easier for their team to manage while ensuring data was stored on European-based servers for compliance and user experience. 

Their previous setup on Google Cloud Platform fulfilled basic tracking needs but proved too complex and time-consuming to manage. Seeking a more user-friendly and resource-supported platform, they chose Stape, which offered intuitive tools, helpful guides, and simplified the overall tracking management process.

Solution: implementing server-side tracking

The solution involved hosting sGTM containers on Stape, which streamlined data collection with minimal technical overhead. The setup was completed within a couple of months, allowing the team to maintain their usual workflow without major disruptions. The implementation was seamless, with any minor questions quickly resolved through Stape’s support documentation or direct assistance from their team, making the entire process straightforward and stress-free.

Results

Since implementing Stape, the company has observed notable improvements in both speed and security of data collection, simplifying the tracking management process significantly. 

The enhanced data quality has provided more accurate insights, allowing for more effective marketing campaigns. With Stape’s user-friendly platform and responsive support, the team has felt well-supported and confident in their tracking operations. Looking ahead, Social Zense plans to continue scaling their server-side tracking efforts with Stape as a foundational part of their growth strategy.

Conclusion

Stape has streamlined the company’s server-side tracking, enhancing data accuracy, security, and ease of management. With a responsive support team and a platform built for scalability, Stape continues to be a crucial partner in their data strategy.