Why are there no alternatives to Stape?

Stape makes setting up server-side tracking easy and affordable. While other Stape alternatives like Google Cloud Platform (GCP) or similar exist, none make server-side tagging as simple, cost-effective, and resourceful as Stape. 

Stape offers the most affordable pricing across all its services, beating competitors on every front. To give Stape a try, you don’t even have to add your billing details. 

• Our server-side GTM hosting and Signals Gateway include free plans, making it easy to start at no cost. Prices start at  $17/month for sGTM and Signals Gateway hosting.
• Dedicated Gateways come with free trial periods, allowing you to explore premium features before committing. Prices start at $8/month.
• Unlike GCP, where costs can spiral as your setup scales, Stape provides a cost-effective alternative with clear, predictable pricing.

With Stape, there are no hidden fees or unexpected charges - just straightforward, budget-friendly pricing. Whether you’re testing server-side tracking for the first time or looking for a scalable solution, our flexible plans help you optimize costs while maintaining top performance. Try it risk-free and see how Stape simplifies server-side GTM hosting.

Stape has a team of experts to help you with setup, troubleshooting, and optimization. If you encounter any issues, you are welcome to reach out:

• You can read our documentation and FAQ in the Helpdesk.
• You can also submit a ticket to our support team in the Helpdesk.

Stape Academy is our new free online training platform for server-side tagging, available to all Stape users. Whether you're new to server-side tracking or looking to sharpen your skills, this course will guide you through everything — from setting up server-side Google Tag Manager (GTM) to set up tracking for platforms like Google Analytics, Google Ads, Meta, TikTok, and more. Stape Academy has had over 25k students so far!

The Stape Community is a platform for users to engage with others and discuss your challenges with server-side tracking setups. It features a range of categories to help users troubleshoot and optimize various integrations, including Google Tag Manager, Facebook Conversions API, Google Analytics, and server-side tagging for eCommerce platforms like Shopify, WordPress, Magento 2, and BigCommerce. Users can post questions, share ideas, and request new features for Stape’s tools.

The community is organized into multiple discussion topics. Whether you need assistance with a specific platform or seek general advice on GTM server containers, the Stape Community provides a dedicated space for in-depth discussions. It’s an ideal resource for troubleshooting, learning best practices, or keeping up with updates related to server-side tagging.

Stape makes server-side tracking easy, regardless of your platform. Whether you need a quick setup or something more advanced, we’re here to help.

Stape supports server-side tracking for:

• E-commerce: Shopify, WooCommerce, Magento 2, BigCommerce, PrestaShop;
• Website platforms: WordPress, Webflow, Squarespace, Wix;
• Ads & analytics: Meta (Facebook) CAPI, Google Ads, TikTok Events API, Snapchat CAPI, LinkedIn CAPI, Google Analytics 4;
• Custom setups: any website or app using APIs or backend integration.

We’re always the first to roll out the latest updates and features. If there’s something new in server-side tracking, you’ll find it here first.

At Stape, we don’t just stop at hosting your server-side Google Tag Manager container - we’re all about making tracking easier and your data smarter. Our solutions are designed to fit your unique needs so you get cleaner, more reliable data without the headaches. Let’s take a closer look at each of them.

If you’re looking for sGTM hosting, Stape gives you a couple of options:

• Global hosting is an excellent choice for businesses with international audiences. It’s fast, reliable, and effective for managing tags across different regions.
• EU hosting is better if most of your customers are in the European Union and you need to comply with the GDPR requirements. It ensures that your data stays within the EU, helping you comply with privacy laws.

Meta's Signals Gateway makes it easy to send first-party data from any source to any destination. It combines multiple data sources into a single tool, giving you full control over data flow and ensuring smooth sharing across platforms.

Stape offers dedicated platform gateways designed to fit your tracking strategy. They’re easy to set up, cost much less than sGTM hosting, and help you send data directly to ad platforms with minimal effort. Whether you run ads on Google, Meta, TikTok, or Snapchat, you can choose one of our products to set up server-side tracking to this platform in minutes and improve conversions.

Meta CAPI Gateway

Stape’s Meta Conversions API Gateway is like having a fast lane for your tracking data. It’s built to make sending events from your website or app to Meta simple, reliable, and accurate. There are no complicated setups or guesswork - just an easy-to-use solution that makes sure your conversion data gets where it needs to go. It is the easiest way to set up Meta Conversions API, as the setup through sGTM is much more complex.

Stape Gateway

Stape Gateway is a simple way to set up Google Ads and GA4 without needing an sGTM container. Forget complex setups — our gateway handles the heavy lifting so you can focus on optimizing your campaigns and making data-driven decisions.

TikTok Events API Gateway

The TikTok Events API Gateway from Stape makes tracking TikTok events effortless. Whether running ads or tracking user interactions, our gateway ensures your events are sent server-side with precision and reliability. It’s easy to set up, bypasses common tracking blockers, and gives you cleaner data for better ad performance. Server-side TikTok tracking has never been easier!

Snapchat CAPI Gateway

Snapchat Conversions API Gateway is a tool to make your Snapchat tracking more efficient. Our gateway ensures all your events are securely sent server-side, improving accuracy and bypassing data blockers. From ad targeting to performance measurement, you’ll have the clean data you need to maximize your Snapchat campaigns - all with a quick and simple setup process!

Want better insights into your customers' journeys? Stape power-ups help improve server-side tracking and data accuracy. 

Check the infographics below to get a quick look at the awesome tools we have:

You can find more information on Stape power-ups in our blog post on Understanding Stape power-ups: key features and how to use them.

Stape integrations are open-source, and available for free. They give you full control over your tracking setup.

CMS apps

Stape provides plugins and apps for platforms like Shopify, WordPress, Magento 2, BigCommerce, Wix. These integrations enrich your data layer with e-commerce events, extend cookie lifetimes, and make your tracking resistant to ad blockers.

CRM Integrations

Integrations with CRMs such as HighLevel, Zoho, PipeDrive, and HubSpot can boost your Meta campaigns by reporting your CRM pipeline as conversion events.

SDKs

Stape offers SDKs for iOS, Android, PHP, Node.js, and Flutter (coming soon) to enhance server-side tracking by integrating data from your mobile applications. 

GTM Tools

GTM Tools are utilities created for Google Tag Manager. Initially designed, created, tested, and owned solely by Simo Ahava till April 26, 2024. Now these tools are being fully managed and supported by Stape with further functionality upgrades on the way.

GTM Tools make managing your GTM setup easier and more efficient. They also keep your data safe with strong security measures.

Stape’s Website Tracking Checker is a free tool that scans your site in minutes to reveal issues in web and server-side tracking. It checks analytics, ad platforms, cookies, and SEO-impacting scripts, then provides a tracking score with clear, actionable recommendations. No tech skills needed - just enter a URL, apply the fixes, and rescan to see your improvements. Cleaner tracking can boost conversions by 40%, improve data quality by 35%, and speed up your site by 20%.

Setup Assistant is a free tool from Stape that simplifies the process of setting up data tracking. It analyzes your tech stack and the platforms you use, then automatically generates ready-to-use Google Tag Manager container templates. These templates are instantly imported into both your web and server GTM containers.

No technical expertise is required to configure data tracking on your website. With Setup Assistant, the entire setup can be completed in just minutes. Simply choose the tools you use (we support popular platforms like GA4, Google Ads, Meta, Microsoft, and more), add the required details, and test the templates directly in your GTM account.

Stape is ISO 27001, HIPAA, SOC 2, DORA, and GDPR compliant, meaning we meet strict data security, privacy, and quality management standards. These certifications prove that we handle sensitive data safely and follow global best practices. This makes Stape a trusted partner for businesses that value data security. You can find all certifications and details in our Trust Center.

• SOC 2 ensures that we meet strict security, availability, and confidentiality standards for managing customer data, providing trust and transparency in our services.

• ISO 27001 ensures strong security management.
• HIPAA means we can securely handle health-related data.
• GDPR guarantees personal data protection in the EU.

Let’s compare our server-side solution hub to an average Stape competitor.

What competitors don’t offer:

• A one-stop shop for server-side tracking, with ready-made tools for Google, Meta, TikTok, and Snapchat.
• Easy setup, where you don’t have to figure everything out alone.
• Fair pricing that fits businesses of all sizes without hidden fees.
• Transparent billing and event tracking, so you always know what you're paying for.
• Real support from real experts, not just generic help docs.

Competitors might have some features, but…

• They might offer server-side GTM hosting, but they don’t have the extra tools that make tracking smoother.
• Some support Meta CAPI, but an alternative to Stape doesn’t have dedicated gateways that simplify it.
• Stape competitors may say they’re flexible, but pricing and scaling can be confusing.
• They might offer support, but getting real help isn’t always easy. Our competitors don’t have 24/7 support like we do.
• They might have some level of security, but they don’t have as many compliance certificates as we do.

With Stape, you get a powerful, affordable, hassle-free server-side tracking solution. All in one place. If you want an easy, reliable way to manage your tracking, Stape is the way to go. Instead of spending time on alternatives to Stape, why not create a free account to reap the benefits of Stape and test whether our solution is the right one for you?