Stape Academy: free online course on server-side tagging!

We’re excited to introduce Stape Academy – our new free online training platform for server-side tagging, available to all Stape users. 

Whether you're new to server-side tracking or looking to sharpen your skills, this course will guide you through everything — from setting up server-side Google Tag Manager (GTM) to integrating platforms like Google Analytics, Google Ads, Meta, TikTok, and more.

• Server-side tagging with Stape course: 32 video guides covering 10+ essential topics.
• Certificate: complete the course and exams to earn a certificate that highlights your expertise.
• Discussion space: share and discover additional resources like tools, videos, tips, and articles.

To continue learning with the wider community, explore our guide to events for server-side tracking practitioners, including free online sessions and local unconferences.

• How to configure and send data to server GTM.
• Techniques for extending cookie lifetime.
• Setting up GA4, Google Ads, and Meta with server-side tagging.
• Connecting TikTok, Klaviyo, and other platforms.
• Bonus tips for advanced server-side tagging.

Already have a Stape account? Just login and click the top-right icon to access Stape Academy. 

Not registered yet? Sign up for free and start learning today!

The Academy is currently in Beta, and we’d love to hear your thoughts to make it even better.