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Stape Server GTM app for BigCommerce

The Stape Server GTM App for BigCommerce allows you to easily add Google Tag Manager snippet to all pages of your Bigcommerce website, use Stape’s Cookie Keeper power-up, add ecommerce events to the dataLayer and use webhooks for purchase and/or refund events.

The Stape Server GTM App for  BigCommerce

In the General tab are all the settings related to installing the GTM snippet on all pages of your Bigcommerce website.

The Stape Server GTM App for BigCommerce

Insert GTM snippet

Here you need to specify your GTM web container ID.

Custom domain

It is extremely important to use your own subdomain for first party cookies to work correctly. If you do not already have a subdomain added to your sGTM container, you can use this guide to add it.

Custom loader

An optional parameter, but its use is highly recommended to increase protection against ad blockers.

Specify here your Stape container identifier. Follow this guide to find Stape container identifier.

Cookie Keeper

You can learn more about Cookie Keeper power-up on this page.

This allows you to minimize the impact of the latest Safari ITP restrictions.

Before activating this feature, make sure you have it enabled in Stape admin, in your container.

Under the Data Layer tab, you may find checkboxes that enable dataLayer events.

The Stape Server GTM App for BigCommerce

You may find the list of events the app will be pushing below. The events will hold product and user information (if it is available at that point of time), so you could easily use this data to report to any advertising and/or analytics platform of your choice.

  • view_collection
  • view_item
  • add_to_cart
  • view_cart
  • remove_from_cart
  • begin_checkout
  • add_payment_info
  • purchase

Under the Webhooks tab, you may configure the webhooks to be sent to a specified URL for purchase and refund events. With purchase webhook you’ll also receive one of the statuses that is assigned to the order: AWAITING_FULFILLMENT, COMPLETED or AWAITING_PAYMENT.

The Stape Server GTM App for BigCommerce

Once installed and configured, Stape Server GTM app for Bigcommerce will allow you to unlock the potential of server-side tracking and enjoy its benefits:

  • Add a web Google Tag Manager script to your Bigcommerce website in no time.
  • Increase cookie’s lifetime.
  • Make tracking scripts adblocker resistant.
  • Enrich the dataLayer with e-commerce events with product and user data.
  • Send webhooks to the server Google Tag Manager container.

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