Product Feed

Product Feed is a power-up designed for teams that want to track profit on ad spend (POAS) instead of basic revenue. Traditional setups send the order total to ad platforms, which doesn’t reflect real business performance. Product Feed fixes that by letting you send actual profit values, calculated securely on the server.

The power-up works by storing your product profit data inside Stape’s secure storage. When a purchase or conversion event reaches your server-side GTM container, Product Feed matches product IDs from the event with your catalog, calculates profit using fixed values or percentages, and sends the final profit amount to your analytics and ad platforms. No sensitive profit data ever touches the browser or data layer.

ℹ️ Available to all Stape users with Pro plan or higher.

Benefits of Product Feed power-up

• True performance measurement: track profit instead of revenue and understand which campaigns actually make money, not just sales volume.
• Better data security: profit values never appear in the browser, data layer, or network requests. All calculations happen server-side.
• Flexible profit logic: use fixed profit values or percentages per product and calculate profit dynamically based on quantity.
• Easy catalog management: upload products manually, via CSV, or from a third-party service with automatic daily or weekly updates.
• Works with any platform: send profit data to GA4, Google Ads, Meta, TikTok, or any other destination supported by sGTM.

Use cases of the power‑up

1. Profit on Ad Spend: why it matters and how to set it up via Stape
2. Documentation on Product Feed power-up