A dedicated IP address for server-side Google Tag Manager hosting on Stape provides a unique, static IP address for all outgoing requests, which can help you send data to the required destinations.
This feature is offered exclusively for Enterprise and higher subscription plans, and while it does come with an additional fee, the benefits far outweigh the costs for those aiming to improve their digital marketing performance.
Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
Compare Stape to Google Cloud for server-side GTM hosting. Stape offers predictable pricing, 24/7 support, EU environments, and autoscaling for better value.