Block Request by IP

Block Request by IP is an important power-up to keep your data clean. You can define up to 30 IP addresses to block, so everything coming from those addresses is automatically excluded from your server GTM events and analytics. 

This power-up is a great solution for eliminating internal traffic or suspicious sources from your analytics.

ℹ️ Requires Business plan or higher.

Benefits

• Cleaner analytics. Removes internal or irrelevant traffic, ensuring your stats reflect real customer behavior.

• Better decision clarity. Filtered data helps your team with planning targeting, budget, or creative moves.

  Use cases

• How to set up Block Request by IP power-up.
• Filter spam traffic in GA4 with bot detection.