Block Request by IP

Block Request by IP is an important power-up to keep your data clean. You can define up to 30 IP addresses to block, so everything coming from those addresses is automatically excluded from your server GTM events and analytics. 

This power-up is a great solution for eliminating internal traffic or suspicious sources from your analytics.

ℹ️Requires Business plan or higher.

Benefits

• Cleaner analytics. Removes internal or irrelevant traffic, ensuring your stats reflect real customer behavior.

• Better decision clarity. Filtered data helps your team with planning targeting, budget, or creative moves.

  Use cases

• Exclude known spammer IPs or suspicious actor ranges.
• Block internal testing traffic.
• ​​Block malicious crawlers or bot-like traffic.