Block Request by IP power-up

Overview

Block Request by IP is an essential power-up for those aiming to maintain clean and actionable analytics by excluding unwanted requests (e.g., internal traffic or suspicious sources). It allows you to enter a list of IP addresses you wish to block and will automatically exclude requests from those addresses in server Google Tag Manager, enhancing data accuracy and minimizing unwanted traffic.

Benefits of Block Request by IP

• Cleaner analytics data: by blocking internal traffic (like team members testing campaigns or browsing the site), you ensure that reporting reflects only real customer behavior.
• More accurate conversion tracking: excluding suspicious or spammy sources prevents fake events from inflating conversions, giving you a true picture of campaign performance.
• Better decision-making: with unwanted traffic filtered out, marketers and analysts can trust their data when allocating budgets, testing creatives, or adjusting targeting.

How to set up the Block Request by IP power-up

1. Log in to your stape.io account.

2. Select your sGTM container on the dashboard.

3. Click Power-ups, then click the Use button next to the Block request by IP panel.  

4. Toggle the Block request by IP switch.

5. Enter up to 30 IPs for the power-up to block requests from. Then click Save changes.

Testing Block Request by IP

To check if the power-up is working correctly, you can add your own IP to the block list, trigger some events, and check if you can see those requests in the GTM Preview mode. If you can't, then the power-up is working as intended.