Who is Stape for?

For marketers

Stape — is an all-in-one solution for server-tagging. The company helps marketers improve the quality of data and the effectiveness of their marketing campaigns. The main advantage of Stape is server tracking, which allows marketers to bypass the limitations of browsers (for example, ad blockers) and get more accurate data about the interaction of users with advertising materials.

Server-based tracking with Stape does more than just collect conversion data. It transforms how marketers understand their campaigns. Capturing accurate information behind the scenes gives a clearer picture of what's actually working, rather than relying on partial or fragmented data.

Marketers stop guessing and start knowing when they see the real customer journey. This means that ad budgets go toward what genuinely drives results instead of what merely looks good in incomplete reports.

Stape simplifies server-side tracking for various platforms, including e-commerce (Shopify, WooCommerce, Magento), website builders (WordPress, Webflow, Wix), and ad analytics (Meta CAPI, Google Ads, TikTok Events API). It continuously introduces the latest updates, ensuring businesses get accurate, reliable data without complex setups.

Stape provides marketers with the following benefits:

• Ability to customize server-side tracking without ad blockers or browser restrictions.
• Improved accuracy of conversion data collection.
• Easy to set up and update tags, triggers, and variables.
• Easy integration with other platforms for marketing campaigns.
• Increase the effectiveness of advertising campaigns and ROI.

For tracking specialists

Stape is not just another tracking tool — it's the helping hand that tracking specialists have been waiting for. Working with Google Tag Manager can feel like navigating a maze, but Stape cuts through that complexity, giving you a straightforward path to set up server tracking.

Stape offers an intuitive design that allows users to set up a server in just a few minutes, saving them hours of configuration time. With Stape, users can forget about the ongoing need to maintain and update their server, making their workflow smoother and more efficient.

Every tracking specialist knows the feeling of sinking when something breaks after deployment. Stape's power-up features simplify the setup of various functions, such as data monitoring, allowing users to quickly identify and resolve issues. These tools streamline the process, making it easier to manage and track the performance of data in real-time, reducing stress and downtime.

Stape provides tracking specialists with the following benefits:

• Easily configure server tracking without the need for complex technical settings.
• Intuitive interface for tracking management.
• Support for integrations with popular platforms.

For developers

Stape is a tool for developers that simplifies the configuration of server-side tracking. It takes the mind-numbing complexity out of server-side tracking setup, letting you get back to the code that actually matters.

The platform allows users to quickly configure servers for Google Tag Manager, making the tracking process much more efficient and accessible.

Setting up Google Tag Manager servers used to be a day-long ordeal. Now? You can knock it out during your morning coffee. The platform strips away unnecessary complications, making tracking implementation feel refreshingly straightforward.

Stape offers free, open-source integrations for seamless server-side tracking, giving users full control over their setup. It provides CMS plugins for platforms like Shopify and WordPress, CRM integrations with tools like HubSpot, and SDKs for mobile tracking on iOS, Android, and more. Additionally, Stape now manages and enhances GTM Tools, ensuring easier and more secure Google Tag Manager configurations.

Stape provides developers with the following benefits:

• Quickly configure servers for tracking without complex infrastructure settings.
• Support for flexible settings for different projects.
• Easily integrate tracking into any system.
• Time savings thanks to convenient customization tools.
• Intuitive documentation for customization.

For business owners

Business owners can use Stape to improve the collection and analysis of user behavior data on their platforms. Thanks to accurate server tracking, Stape allows you to get more precise data on conversions and the effectiveness of marketing campaigns. It enables business owners to better appreciate the ROI from advertising investments and make their campaigns more effective.

When regulations and privacy requirements keep shifting, Stape remains a steady business foundation. The platform's robust security architecture means you're not just collecting data more efficiently — you're doing it responsibly, with confidentiality baked into every step of the process.

For business owners, Stape offers something invaluable: confidence. Knowing that your customers' information remains shielded from prying eyes lets you focus on growth rather than risk management.

With flexible customization options, business owners can streamline workflows and make more informed decisions based on accurate campaign performance data and user interactions.

Stape provides business owners with the following benefits:

• Accurate conversion data and effectiveness of marketing campaigns.
• Increase ROI from advertising investments.
• High level of data security and protection of personal information.
• Easy to configure and manage data.
• Convenience in making business decisions based on accurate data.

Stape is compliant with ISO 27001, HIPAA, SOC 2, and GDPR, demonstrating its commitment to strict data security, privacy, and quality management standards. These certifications ensure it securely handles sensitive data, follows global best practices, and provides transparency and trust for businesses that prioritize data protection.

Stape is suitable for companies of all sizes and industries, providing reliable hosting for server tracking. Its solutions are ideal for companies in healthcare, finance, banking, gambling, and casinos that require a high level of security and compliance with standards.

Stape is also an excellent choice for small businesses, particularly online stores, blogs, and small sites that need an affordable and easy-to-use solution without complex technical settings.

For large companies and the Enterprise sector, Stape offers scalable solutions that deliver high performance, stability, and security compliance.