Step 2. Сreate a server container in Stape
Updated Jun 26, 2026
- 1.Log in to Stape, or create an account.
- 2.In the dashboard, under Recent sGTM containers, click the Create sGTM container button. Select one of the following options:
- With Setup Wizard – the wizard will do the setup for you. It generates pre-configured web and server GTM container templates based on your business type, CMS or ecommerce platform, and the destinations you want to track – then imports those templates into GTM for you. For more information on how to use the wizard see How to use Setup Wizard.
- Manually – here you’ll create only an sGTM container. For the setup below select this option.

3. Enter the container details:
- Container name – your preferred container name (we recommend to name it the same as your container in GTM).
- Container configuration – select one of the following options:
- Automatically with Google Auth – connect to your GTM account, select your container, and the container will be connected instantly.
- Manually – copy the configuration in GTM and paste it yourself.
- Server location – select the server location closest to most of your clients. You can find a list of countries in the Server zones for sGTM article. Also, you can opt in for the Global multi-zone server location option if you have traffic from different regions. It’ll automatically route incoming requests to the nearest available zone based on the user’s IP address.
- Set up with Setup Wizard – toggle to continue the setup with wizard. For more information on how to use the wizard see How to use Setup Wizard.

4. Select the container plan and click Continue with <...>.

5. If you haven’t set up the billing yet, you’ll be asked to select your billing country. If you already have billing, skip to step 8. If you select the Free plan, your container will be created right away.

6. Add your billing information and payment method.

7. Click Save billing information.

8. Click Subscribe now to confirm. Stape creates the subscription and starts charging the selected plan immediately.

9. You’ll see the status of your container, container config, and plan name. It takes around 5 minutes to deploy a server container. If the Google Tag Manager server-side setup was done correctly, you should see the status Running.

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