Step 2. How to create a server container in Google Tag Manager
Updated Mar 28, 2025
Note: to create a server GTM container, you need a Google Tag Manager account and a configured web GTM container. Click here to learn how to configure them.
1. Go to https://tagmanager.google.com/ → click Admin → under the container column, click +.

2. Give your container a name → under Target platform, select Server → click Create.

3. On the Install Google Tag Manager pop-up, select the option Manually provision tagging server and copy the provided Container Config.

You’ll need this Container Config to further configure an sGTM container in Stape. To learn how to create a server container in Stape, click here.
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