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Step 1. Сreate a server container in Google Tag Manager

Updated Jun 26, 2026

➡️ Note

Before setting up your server-side Google Tag Manager container, it’s important to have web GTM container configured, because:

  • The web container collects events, parameters and user interactions on your website.
  • And sends this data to your server-side container.

1. Select your GTM account → Click Admin → Click + next to the Container name.

Set up server GTM

2. Add Container Name → Under Target platform, choose Server. Click Create.

Set up server GTM

3. Choose Manually provision tagging server. Copy your container config. We will need it in the following steps.

Set up server GTM

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