Ad Blocker Info
The Ad Blocker Info power-up lets you know when users are blocking ads by adding a special header to your server GTM (sGTM) events. When active, each request includes a field called X-user-adblocker that returns true if an ad blocker is detected and false if not. With the information gathered, you can understand how ad blockers affect your campaigns and plan your marketing budgets accordingly.
ℹ️ Note that it only works if you’ve already configured the Custom Loader power-up.
Benefits of Ad Blocker Info
- Identify users with ad blockers. The power-up adds a header to each request, so you can capture who is using an ad blocker and process this data in your reports.
- Optimise campaigns. Use the data to adjust placements, experiment with alternative channels, or offer ad‑free experiences.
Use cases of the power‑up
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