The Ad Blocker Info power-up lets you know when users are blocking ads by adding a special header to your server GTM (sGTM) events. When active, each request includes a field called X-user-adblocker that returns true if an ad blocker is detected and false if not. With the information gathered, you can understand how ad blockers affect your campaigns and plan your marketing budgets accordingly.
ℹ️ Note that it only works if you’ve already configured the Custom Loader power-up.
Discover how ad blockers interfere with Google Tag Manager and GA4, and how server-side tracking with Stape's Custom Loader ensures reliable data collection.
Improve web analytics data quality! This guide covers challenges like ad blockers and cookie lifetimes, and how Stape helps ensure reliable tracking and insights.
Bypass GA4 ad blocks & ITP with Stape's Custom Loader. Encrypt requests for accurate tracking. Use Stape Analytics to measure data recovery.
