Request Delay

Request Delay offers an effective way to manage timing within server-side Google Tag Manager. The power-up Request Delay can delay requests from 1 minute to 1500 minutes.

Key Benefits of Request Delay

Precise control over data timing

Delaying event triggers ensures that data is sent exactly when you need it, improving the reliability of attribution models and conversion tracking.

More flexibility for scheduling

Not all events should fire in real time, especially during off-hours or low-traffic periods. The Request Delay power-up allows you to schedule data submissions according to your needs.

Minimized duplication and premature event firing

Events can sometimes trigger too early, before all relevant data is available, or while users are still engaging with the page. Stape’s power-up helps prevent sending duplicate or incomplete information, resulting in cleaner, higher-quality data.

Useful links

• Use cases of Request Delay power-up.

• How to set up and test the Request Delay power-up.