Click ID Restorer

Click ID Restorer is a must-have power-up if you want to keep your ad tracking accurate in Safari and Brave. With recent browser updates removing identifiers like GCLID (Google Ads) and MSCLKID (Microsoft Ads) from URLs in Safari and Brave Private modes, conversions risk going unattributed.

This power-up solves the issue by automatically replacing custom click ID query parameters with the standard ones before they reach sGTM. This allows native methods of setting click ID cookies to function properly. That way, your campaigns keep the tracking data they need to function properly.

ℹ️ Available to all Stape users for Free.

Benefits of Click ID Restorer

• Accurate conversion tracking. Keeps Safari and Brave-driven conversions from being lost by recovering click IDs, meaning that your reporting reflects true ad performance.
• Smarter campaign optimization. Ensures Smart Bidding and automated strategies receive correct data and helps maintain full audience sizes for retargeting and lookalike campaigns.

Use cases of the power‑up

• Safari click ID removal: recover attribution with server-side tracking
• Documentation on Click ID Restorer