POAS Data Feed is a power-up that helps you track Profit on ad spend (POAS). After you enable it, you can send profit or margin values to analytics and ad platforms instead of only revenue. This helps you evaluate campaign performance based on profit and helps ad platforms optimize toward products with higher profitability.
POAS Data Feed is available on Stape Pro plans and higher. You can find it in the Power-Ups tab in your Stape account.
POAS Data Feed keeps product cost and profitability data in Stape’s secure storage. When a purchase event reaches your server Google Tag Manager container, it takes the product ID from the event and finds the same product in your catalog. Then it uses the fixed costs or percentages you set to calculate the final profit and sends that number to the platform you use.
If you enable auto sync, POAS Data Feed updates this data from your feed on a daily or weekly schedule. This means you can manage product cost data in one place and keep it ready for use in tracking.
If you want to measure more than revenue, POAS Data Feed helps you send profit values so you can evaluate campaign performance using the final amount after expenses.
Achieve accurate ad profitability! Use server GTM and Firestore to track POAS, and this guide shows you how to set it up using AI.
Profit on Ad Spend tracking with Stape optimizes ad performance. Learn how to set it up for accurate profit-based analytics in Google Ads and GA4.
