POAS Data Feed

POAS Data Feed is a power-up that helps you track Profit on ad spend (POAS). After you enable it, you can send profit or margin values to analytics and ad platforms instead of only revenue. This helps you evaluate campaign performance based on profit and helps ad platforms optimize toward products with higher profitability.

POAS Data Feed is available on Stape Pro plans and higher. You can find it in the Power-Ups tab in your Stape account.

POAS Data Feed keeps product cost and profitability data in Stape’s secure storage. When a purchase event reaches your server Google Tag Manager container, it takes the product ID from the event and finds the same product in your catalog. Then it uses the fixed costs or percentages you set to calculate the final profit and sends that number to the platform you use.

If you enable auto sync, POAS Data Feed updates this data from your feed on a daily or weekly schedule. This means you can manage product cost data in one place and keep it ready for use in tracking.

• Report profit instead of only revenue. ROAS shows revenue compared with ad spend, but it does not include product costs, discounts, shipping, or other transaction-related costs. POAS gives a more useful picture because it focuses on profitability after all expenses are taken into account.
• Easier product value updates. Margin values are stored in a product catalog, which can be managed in any external tool, and then connected to POAS Data Feed. With the auto sync function, the power-up refreshes these values when changes are made in the catalog.
• Keep product profitability data connected to product IDs. POAS Data Feed is built to match each product ID with its cost value inside your server Google Tag Manager setup to calculate the profit and send that number to your platforms.
• Use profit data across ad platforms. POAS Data Feed can be used with Google Ads, Meta, TikTok, and other advertising platforms. This helps ad platforms optimize campaigns toward products that sell with higher profit.
• Protect product data during tracking. Profit values never appear in the browser, data layer, or network requests. All calculations happen server-side.

If you want to measure more than revenue, POAS Data Feed helps you send profit values so you can evaluate campaign performance using the final amount after expenses.

• How to set up the POAS Data Feed power-up
• Profit on Ad Spend: why it matters and how to set it up via Stape

• Profit tracking with sGTM and Stape Store: a complete guide