Signals Gateway supports WhatsApp Conversions API. Now, you can enrich Meta or other destinations with the data from WhatsApp using a reliable server-side connection.
| Please note: the feature is currently in Beta and requires allowlisting from the Stape or Meta sides. |
The Signals Gateway captures a copy of every message users send via WhatsApp. These messages are processed based on the business's custom setup.
Messages triggered by ad campaigns will be identified as such, allowing the Signals Gateway to trace their source. Additionally, the Gateway scans all incoming messages for specific keywords defined by the business. When these keywords are detected, the system generates corresponding signals.
For a convenient setup, the following steps are recommended:
The configuration process is the same as described in our guide on Signals Gateway; you just need to pick WhatsApp as a source.
WhatsApp and Signals Gateway configuration is a helpful solution for campaign effectiveness tracking. By setting up server-side tracking of WhatsApp interactions, without disrupting the user experience, organizations can now get attribution insights and improve campaign performance.
Comments