[Stape x Obsidian Webinar] Klaviyo server-side tracking for Shopify: boosting e-commerce revenue

Stape and Obsidian Digital hosted a webinar about “Klaviyo server-side tracking for Shopify: boosting e-commerce revenue”!

Webinar agenda:

1. Case study from Obsidian Digital:

• Challenge of precise user behavior tracking for e-commerce email marketing
• How server-side Klaviyo tracking improved tracking and automation
• Real-world results and benefits of enhanced automation

2. Live Demo: Klaviyo template setup from Stape for Shopify.

3. Klaviyo reporting: how to showcase the difference between client-side and server-side tracking.

4. Revenue attribution: how to attribute revenue directly to server-side events and calculate their monetary impact.

5. Q&A session: to address your specific questions.

GTM templates for Klaviyo setup

Download to replicate live demo from the webinar: https://drive.google.com/file/d/1rJ_UBTO3gVCVAj3svCoFuBFFSuYYLgNn/view

For whom:

- Digital marketers: optimize your email-marketing strategies and maximize revenue

- Analytics experts: gain deeper insights with advanced tracking solutions

- E-commerce business owners: stay ahead with precise and privacy-compliant data solutions

Speakers:

• Juan Felipe Simonsen, Engagement Partner at Obsidian Digital.
• Dan Murov, Data Tracking/Measurement Lead at Stape.

Common questions and answers

1. Would we have double-counting with the ssGTM and non-ssGTM events, or does the ssGTM event only count events missed by client-side tracking?

Technically, you receive double the events in most cases, but since they are named differently, everything is handled at the flow level. The sGTM flow is initiated only when no client-side counterpart is tracked.

2. In Shopify, does the Klaviyo app use Shopify API directly to get server-side events even if no tracking is in place?

Yes, as a native integration, it uses Shopify APIs.

3. Would we have double tracking on "Active on Site" when using AOS through the native integration and sGTM?

Not really. Klaviyo deduplicates "Active on Site," a reserved event. You won’t see multiple occurrences simultaneously as the system handles this internally. There's effectively no downside.

Useful links:

1. Server-side tagging for Shopify
2. Integrate Klaviyo with your website using Google Tag Manager Server container
3. How to set up Klaviyo for Shopify via server Google Tag Manager
4. Case study: Scandinavian Biolabs amplifies Klaviyo revenues with server-side tracking