Stape and Obsidian Digital hosted a webinar about “Klaviyo server-side tracking for Shopify: boosting e-commerce revenue”!
1. Case study from Obsidian Digital:
2. Live Demo: Klaviyo template setup from Stape for Shopify.
3. Klaviyo reporting: how to showcase the difference between client-side and server-side tracking.
4. Revenue attribution: how to attribute revenue directly to server-side events and calculate their monetary impact.
5. Q&A session: to address your specific questions.
Download to replicate live demo from the webinar: https://drive.google.com/file/d/1rJ_UBTO3gVCVAj3svCoFuBFFSuYYLgNn/view
- Digital marketers: optimize your email-marketing strategies and maximize revenue
- Analytics experts: gain deeper insights with advanced tracking solutions
- E-commerce business owners: stay ahead with precise and privacy-compliant data solutions
Technically, you receive double the events in most cases, but since they are named differently, everything is handled at the flow level. The sGTM flow is initiated only when no client-side counterpart is tracked.
Yes, as a native integration, it uses Shopify APIs.
Not really. Klaviyo deduplicates "Active on Site," a reserved event. You won’t see multiple occurrences simultaneously as the system handles this internally. There's effectively no downside.
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