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[Stape & Meta Webinar] Conversion API Gateway vs. server GTM: what to use, why and when

Published
Jul 10, 2024

Meta and Stape are hosting a webinar on Conversion API Gateway vs. server GTM

Join us as we describe in details: what to use, why and when. 

Date: July 25, 2024 at 5:00 PM CET. (45 minutes)

[Stape & Meta Webinar] Conversion API Gateway vs. server GTM: what to use, why and when

For Whom: digital marketers, analytics experts, business owners, freelancers, and agencies curious in the difference between two server-side solutions - Meta conversion API Gateway and server GTM.

Speakers: 

Webinar agenda:

- Introduction to Conversion API Gateway (CAPIG): learn the basics and how it works.

- Business use cases and top brands case studies: learn how leading brands successfully utilize CAPIG.

- CAPIG demo: watch a step-by-step demonstration of CAPIG setup in action.

- Overview of server-side Google Tag Manager (GTM): discover the core benefits of server-side GTM.

- Advantages of GTM Server-Side: explore how GTM can transform your ad tracking and data management.

- CAPIG vs. server-side GTM: get insights on which tool to use and when for optimal results.

- CAPIG and server-side GTM benefits for Agencies.

What you get:

  • Understanding when it is better to use CAPIG and server GTM.
  • Written guides on Conversion API Gateway and server GTM setup.
  • Q&A session to address your specific questions. 
  • Webinar recording. 

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