Stape at MeasureCamp Copenhagen 2025

On June 14, the Stape team proudly participated in MeasureCamp Copenhagen 2025, one of Europe’s leading analytics “unconferences”, bringing together experts, enthusiasts, and innovators from the worlds of data, marketing, and technology.

Our own Serhii Shkvarnytskyi and Dan Murovtsev delivered practical sessions that sparked great interest among attendees:

• “Measure the Effectiveness of Server-Side (Stape Analytics)”. Serhii shared actionable approaches to evaluating the true impact of server-side tracking, helping businesses move beyond implementation to understanding real outcomes.
• “CRM Conversions and Offline Data”. Dan demonstrated how to unlock the full value of CRM data by syncing it directly with advertising platforms, ensuring that every conversion, online and offline, is properly attributed and measured.

The event was filled with inspiring talks, valuable customer insights, and lively conversations with the analytics community. We’re grateful to the organizers, Jomar Reyes and Steen Rasmussen, as well as partners including Asento, Obsidian, Helion B2B, IIH Nordic, MohrStade, and Piwik PRO for making it all possible.

Connecting with both old friends and new faces, we left MeasureCamp energized and excited for what’s next in server-side tracking and data-driven marketing.

Stay tuned for more insights and updates from the Stape team!