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[Meta x Stape webinar] Report offline sales to Meta Ads: a step-by-step configuration workshop

Published
Apr 10, 2025

Your Meta Ads may drive leads — but are they driving real sales?

Especially when those sales happen offline — over the phone, in the CRM, or at the point of sale.

If Meta can’t track those events, it can’t optimize campaigns for revenue. That means missed conversions, underreported ROAS, and wasted ad spend.

The solution? Send your offline events — like qualified leads, purchases, or won deals — back to Meta using Conversions API.

Join Meta & Stape live webinar to learn how to track offline conversions and close the loop between your ads and actual sales.

When: April 30th, 2025, at 5:00 PM CET.

👉 Register here 👈

Speakers:

  • Heriberto Salcedo, Product Marketing Manager @ Meta
  • Dan Murov, Data Tracking Lead @ Stape

✨ What you’ll learn:

  • How offline 1st-party data can boost your Meta Ads performance.
  • How to track offline conversions with Meta CAPI.
  • Which setup to choose: Meta CAPI Gateway vs server-side GTM vs Meta Signals.
  • Live demo: step-by-step implementation workshop on how to send offline conversions. events to Meta using server-side GTM.
  • How businesses increased campaigns performance by syncing CRM pipeline stages.
  • How Stape speeds up the process and minimizes errors.
  • Q&A session – get expert answers to your tracking and implementation questions.

✨ Who should join:

  • Offline businesses advertising on Meta — if your sales happen over the phone, in-store, or through a CRM, and you want Meta to see what’s working.
  • Agencies managing CRM pipelines — and looking to prove ROI by syncing client sales back to Meta Ads.
  • Business owners and Marketers exploring Meta CAPI use cases — especially for tracking offline conversions beyond the standard pixel or lead form events.

Reserve your spot today! Turn Meta leads into revenue!

Comments

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