[Meta x Stape webinar] Meta Ads in 2025: what every agency needs to know about server-side tracking

Your Meta ads rely on data — but what if that data is incomplete?

Browser privacy restrictions, ad blockers, and short cookie lifetimes are cutting off valuable insights, causing missed conversions and wasted ad spend.

Without accurate data, Meta’s AI struggles to optimize targeting, leading to higher costs, poor attribution, and underperforming campaigns.

Join our webinar to learn how to recover lost data, improve attribution, and boost ROAS with a scalable data tracking setup.

When: March 27th, 2025, at 5:00 PM CET.

Speakers: 

• Rohith Bhatia, Global Partnerships Marketing Manager @ Meta
• Dan Murov, Data Tracking Lead @ Stape

Register: https://us06web.zoom.us/webinar/register/3717307879208/WN_3D9kDXzbS1mcNiYBfciNzA

✨ What you’ll learn:

• Why your Meta Ads underperform – how tracking gaps lead to lost conversions and wasted ad spend
• How to fix tracking gaps & improve attribution – what Meta Conversions API is, how it works, and which implementation option to choose
• Real-world success story – how businesses improved ROAS and client retention by switching to server-side tracking
• Common tracking challenges – how to streamline setup, avoid troubleshooting, and scale CAPI setup across multiple clients
• How Stape simplifies Meta CAPI setup
• Live demo – step-by-step Meta CAPI setup using Stape pre-built template
• Q&A session – get expert answers to your tracking and implementation questions

✨ Who Should Join:

• Performance marketing agencies looking to improve Meta Ads attribution
• Media buyers and advertisers struggling with data loss and tracking limitations
• Digital marketers responsible for Meta Ads
• Business owners who want to increase ad efficiency and scale faster

✨ Reserve your spot -  ensure your Meta Ads tracking is future-proof, accurate, and scalable.

Useful links:

• Facebook tracking guide for 2025
• How to set up Meta Conversions API
• Meta CAPI via server GTM templates