Data Tag and Data Client were created to send data from the Google Tag Manager web container to the server container. There are two ways to use this tool: send data layer variables or send any other information via custom parameters that exist on your website. Besides, Data Client can retrieve and store all of this information on its server container event data.
Discover how to send dataLayer variables, custom parameters, or any other data from the web to the server container with Data Tag.
Learn how to send datalayer push from server Google Tag Manager to web GTM using the Stape’s Data Client and Data Tag.
Improve your GTM tracking with the dataLayer. Learn how to implement it, send data, and avoid common mistakes for richer insights into user behavior.