Data Tag/Data Client
Data Tag and Data Client were created to send data from the Google Tag Manager web container to the server container. There are two ways to use this tool: send data layer variables or send any other information via custom parameters that exist on your website. Besides, Data Client can retrieve and store all of this information on its server container event data.
Data Tag/Data Client benefits:Copy link to this section
- Sending arrays of data from web to server container
- Automatically detecting and sending dataLayer
- Storing variables
- Transforming data by using hash or modification functions
- Send dataLayer push from server GTM to web GTM
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Relevant blog posts
Sending Data From the Google Tag Manager Web Container to the Server Container
In this article, I want to show you how to use Data Tag. This custom tag sends parameters from the Google Tag Manager Web Container to the Server Container. When used together with the Data Client for the Google Tag Manager server container, it allows sending data layer variables, custom parameters, and other data from the web to the server container. As a result, Data Client retrieves information from the Data Tag into the Google Tag Manager Server Events.
Updated Oct 24, 2022Send dataLayer push from server GTM to web GTM
Learn how to send datalayer push from server Google Tag Manager to web GTM using the stape’s Data Client and Data Tag.