Whether you're new to advertising on Snapchat or looking to enhance your campaign performance, this webinar will help you understand how to track conversions more accurately, optimize ad delivery, and boost ROAS with Snap Conversions API (CAPI).
✨ For whom:
✨ What you’ll learn:
Speakers:
✨ Webinar agenda:
A custom domain improves data accuracy, reduces ad blockers’ impact, and enhances Event Quality Score. While not strictly required, it’s recommended for better tracking performance.
Yes, advertisers can see improved attribution and conversion data in Snap Ads Manager, but the additional insights depend on how events are configured and matched through CAPI.
Offline conversions need to be set up separately by sending event data from a CRM or other offline sources to Snap via CAPI.
Snap uses event deduplication by matching unique event IDs from both sources. To avoid duplicate tracking, always send the same event ID for corresponding pixel and CAPI events.
Start with the basics - make sure you have a Public Profile fully filled out, repurpose the successful content you have on other platforms (we have guidance), engage with our growing creator community, make sure your signals are set up for success! Then amplify your visibility testing both Promote of organic content and Ads for custom assets.
✨Take your Snap Ads tracking and performance to the next level!
Stape has lots of tags for server GTM! Click on Try for free to register and check them all.
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