[Snap x Stape webinar] Unlock the full potential of Snap Ads: smarter targeting & measurement with Conversions API

Whether you're new to advertising on Snapchat or looking to enhance your campaign performance, this webinar will help you understand how to track conversions more accurately, optimize ad delivery, and boost ROAS with Snap Conversions API (CAPI).

✨ For whom:

• New to the platform & experienced Snap advertisers looking for better tracking solutions
• Agencies & performance marketers focused on improving ad efficiency
• Business owners & growth teams interested in server-side tracking

✨ What you’ll learn:

• How DR advertisers are finding success with advertising on Snapchat;
• How Snap CAPI enhances tracking and helps scale ad performance;
• Key setup options: Gateway vs. server-side integration — what’s best for you?
• Hands-on walkthrough: how to set up Snap CAPI Gateway.

Speakers: 

• Maurizio Bandi, Global Group Product Marketing Manager, Partnerships at Snap
• Dan Murov, Data Tracking Lead at Stape

✨ Webinar agenda:

1. 1.
   Discover the power of Snapchat Ads
2. 2.
   Snap Conversions API: how it improves ad performance & measurement
3. 3.
   How brands boost Snap Ads performance
4. 4.
   Snap CAPI implementation: Gateway vs. server-side integration
5. 5.
   Live demo: Snap CAPI Gateway setup with Stape
6. 6.
   Q&A Session

A custom domain improves data accuracy, reduces ad blockers’ impact, and enhances Event Quality Score. While not strictly required, it’s recommended for better tracking performance.

Yes, advertisers can see improved attribution and conversion data in Snap Ads Manager, but the additional insights depend on how events are configured and matched through CAPI.

Offline conversions need to be set up separately by sending event data from a CRM or other offline sources to Snap via CAPI.

Snap uses event deduplication by matching unique event IDs from both sources. To avoid duplicate tracking, always send the same event ID for corresponding pixel and CAPI events.

Start with the basics - make sure you have a Public Profile fully filled out, repurpose the successful content you have on other platforms (we have guidance), engage with our growing creator community, make sure your signals are set up for success! Then amplify your visibility testing both Promote of organic content and Ads for custom assets.

✨Take your Snap Ads tracking and performance to the next level! 

• Snapchat CAPI explained + full setup guide.
• Snapchat CAPI Gateway