Superweek Analytics Summit 2025

January 27 – 31, 2025, Stape team visited Superweek Analytics Summit in Budapest, Hungary. 

Superweek is a one-of-a-kind annual event bringing together digital marketing experts, analysts, and industry leaders in data measurement. Superweek 2025 covered big shifts in digital analytics. Talks ranged from making machine learning helpful in marketing to scaling analytics in fast-growing companies. Experts also debated whether true data democratization is possible or just a myth. The event focused on real-world strategies and the future of measurement.

Denis Golubovskyi shared a presentation on key trends from 2024 and what’s coming in 2025. He stressed why data quality matters for better marketing and how AI changes web tracking. He also discussed whether server-side tracking is still the future and whether site owners will fully control customer data at some point in the future. 

Serhii Shkvarnytskyi and Dan Murov from the Stape team also were there to connect with industry leaders, Stape partners, and clients. 

We were happy to get valuable feedback from our clients, partners and embrace the unique Superweek atmosphere.

We had a blast catching up with old friends, meeting new ones, and learning from the best in the industry. It was great sharing Stape’s expertise and engaging in many insightful conversations. See you at the next event — keep rocking!