On June 19, 2025, the Stape team proudly took part in the MarTech Summit held at Hotel Casa Amsterdam, a premier gathering for marketing technology experts and innovators.
As a proud sponsor, Stape showcased its leadership in server-side tracking technology, an increasingly critical component in today’s data-driven marketing landscape. The summit’s theme, MarTech Evolved: Smarter Stacks, Richer Data, Sustainable Growth, perfectly aligns with Stape’s mission to enable businesses to unlock smarter, more reliable marketing insights.
Our CEO, Denis Golubovskyi, delivered a keynote session titled “Always Look on the Server-Side of Life”, highlighting how server-side tracking minimizes common tracking gaps caused by ad blockers, browser restrictions, and privacy regulations. Denis demonstrated how this approach empowers marketers with cleaner, more actionable data, essential for optimizing affiliate campaigns and digital advertising strategies.
Joining Denis were Stape experts Slava Shevchenko and Serhii Shkvarnytskyi, who engaged with attendees, sharing insights on building modern data infrastructures that support scalable and sustainable growth.
The day was filled with inspiring talks, networking, and in-depth discussions about the future of marketing technology. Stape is excited to continue driving innovation and helping marketers evolve their data stacks for a more innovative, more effective approach to digital advertising.
Stay tuned for more updates and insights from Stape as we continue to push the boundaries of server-side tracking and marketing technology innovation.
Comments