ROI Assist, a leading agency specializing in paid advertising and conversion tracking, faced significant challenges with tracking accuracy on Facebook Ads and Google Ads for their clients. With a gap of 40% in purchase data from Facebook Ads Manager and 30% in Google Ads, ROI Assist sought a solution to bridge this discrepancy and enhance their tracking capabilities.
The client was experiencing significant discrepancies in conversion data between Shopify sales and what was being reported on Facebook Ads Manager and Google Ads. Specifically:
This discrepancy led to an incomplete view of performance, affecting decision-making and budget allocation for campaigns.
To resolve these issues, ROI Assist set up Stape server-side tracking using Stape's Power-ups and Stape Store.The implementation included:
By shifting from Shopify's native "Facebook & Instagram" and "Google" sales channels for tracking to Stape's robust server-side tracking, it was made possible to ensure that the data was accurately captured and reported back to the respective platforms.
The transition to Stape server-side tracking brought immediate and impressive improvements:
These results demonstrate a significant improvement in data accuracy, leading to more effective campaign optimization and decision-making.
The successful implementation of Stape server-side tracking solutions has provided ROI Assist and their clients with a more accurate and reliable data tracking system. The reduction in data discrepancies has enabled better campaign management and optimization.
| “Stape’s solution has been a game-changer for us. The ease of use and cost-effectiveness compared to traditional Google Cloud servers made it the ideal choice. We’ve seen remarkable improvements in tracking accuracy, which has greatly benefited our clients’ advertising performance.” - ROI Assist |
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