BlueTree, a Dutch digital transformation and IT consulting company, partnered with Stape to make user interactions with their clients more enjoyable and effective. BlueTree team noticed that customers are becoming increasingly aware of the data they collect and own. The large volume of data they possess no longer provides a sense of security, but rather a sense of unease. Especially now that it is clear that the data is not purely collected, it is not possible to link data from different applications, and they are not always the owners of their own data.
From the perspective of helping organizations perform better, BlueTree primarily focuses on two areas: business and personnel. What tools can Stape offer to improve working with, and make tracking data more effective and accurate?
With this approach, it could be seen that companies are open to advise on how they handle data and also see the added value of increasing knowledge. This includes server-side tagging, which often comes into play when it comes to improving data quality.
As a partner, Stape supports and guides customers through the necessary data challenges. This includes digitalization, digital transformation, and certainly, Stape as a solution to a very fundamental problem.
The company analytics team noticed that the number of conversions and results were increasingly different between 'real world' and the platforms. As they are steering more on conversion-driven campaigns and automatically optimizing their campaigns with algorithms from Meta and Google - data quality is key.
Server-side tagging with Stape is becoming more popular as a data collection method mainly because it is designed to improve conversion tracking accuracy while maintaining privacy regulation.
The BlueTree agency was impressed with Stape by the good user experience of their other clients and, initially, the well-documented approach. It was decided to use the Stape server-side proxy to optimize results for GA4, which had never been used before. Otherwise, the tools and KPIs remained the same. From setting up the server-side container to real-world testing, it took less than 8 hours overall. Although the company met some challenges mostly due to custom web integrations, conflicting plugins or multiple languages or domains that require some additional thinking, it always is so with integrating server-side tracking from scratch.
By implementing server-side tracking with Stape, the company experienced 15% less data loss with clients. This improvement applies to both traffic and conversions, leading to more accurate reporting and better campaign optimization.
The Stape team could say that BlueTree made a considerable difference in engaging Stape server-side tracking by recording a 15% customer data increase. Although the setup was met with certain challenges associated with utilizing the server-side approach for the first time, Google Tag Manager fixed those. With Stape, you can set up server-side GTM hosting in a few clicks, plus it’s much cheaper than Google Cloud. And if you need help setting up server-side tracking, we can help, too! Don’t hesitate to leave us a ticket.
Stape has lots of tags for server GTM! Click on Try for free to register and check them all.
