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Accessing original user IP when using Own CDN

A guide on how deal with IP addresses when using Own CDN.

Ivanna Holubovska

Ivanna Holubovska

Nov 15, 2023

Microsoft Ads (Bing) Offline Conversions tracking

Set up Bing Offline Conversion tracking using Stape sGTM tag to track both online and offline conversions, enhancing campaign optimization and ROI.

Ivanna Holubovska

Ivanna Holubovska

Nov 7, 2023

Google Tag, configuration and event settings variables in web GTM

Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.

Ivanna Holubovska

Ivanna Holubovska

Sep 21, 2023

Chrome disables third-party cookies for 1% of users in 2024

Chrome is phasing out third-party cookies. Learn how this impacts online tracking & how server-side tracking with first-party cookies can help.

Ivanna Holubovska

Ivanna Holubovska

Sep 19, 2023

What are Transformations in server Google Tag Manager

Learn about server GTM Transformations and how they control data flow between clients and tags. This guide shows how to modify, add, or remove event parameters.

Ivanna Holubovska

Ivanna Holubovska

Jul 18, 2023

Would you like to become a Stape partner?

Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.

Ivanna Holubovska

Ivanna Holubovska

Jun 23, 2023

Region-specific tags behavior in Google Tag Manager

Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.

Ivanna Holubovska

Ivanna Holubovska

Jun 22, 2023

What is Google Tag Assistant and how to use it

In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.

Ivanna Holubovska

Ivanna Holubovska

May 29, 2023

Your tagging server is out of date and no longer supported. Solution.

In this article find out how to solve a problem: your tagging server is out of date and no longer supported.

Ivanna Holubovska

Ivanna Holubovska

May 26, 2023

Google Tag Manager server-side container: client, request, transformation, tag, trigger, variable, event data, etc.

Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.

Ivanna Holubovska

Ivanna Holubovska

Apr 11, 2023

What is cookieless tracking

In this article you will find out if tracking without cookies is possible and how to make your tracking secured and accurate.

Ivanna Holubovska

Ivanna Holubovska

Feb 28, 2023

Offline conversions tracking explained

In this blog post we’ll explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.

Ivanna Holubovska

Ivanna Holubovska

Dec 20, 2022

Server-side tracking tools

Server-side tracking boosts website performance, improves ad attribution, and ensures data accuracy. Discover how server GTM simplifies implementation.

Ivanna Holubovska

Ivanna Holubovska

Nov 23, 2022

How to set up Mixpanel tag for server Google Tag Manager

Learn how to use the Mixpanel tag for server GTM to track events, alias users, and reset Mixpanel contact identification. Get accurate user data.

Ivanna Holubovska

Ivanna Holubovska

Sep 26, 2022

Send dataLayer push from server GTM to web GTM

Learn how to send datalayer push from server Google Tag Manager to web GTM using the Stape’s Data Client and Data Tag.

Ivanna Holubovska

Ivanna Holubovska

Jun 6, 2022

Troubleshooting server-side tagging using server GTM logs

Learn how to troubleshoot server-side tagging using server GTM logs. Diagnose issues with requests, missing data, and vendor responses to optimize the setup.

Ivanna Holubovska

Ivanna Holubovska

May 9, 2022

Write data from server Google Tag Manager to Google Sheets

Write data to Google Sheets from server GTM. Track leads, sales, and more directly in spreadsheets. This guide explains the setup and benefits for marketers.

Ivanna Holubovska

Ivanna Holubovska

Apr 16, 2022

Extend cookie lifetime using server-side Google Tag Manager

Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.

Ivanna Holubovska

Ivanna Holubovska

Mar 8, 2022

Server-side tracking use cases

Server-side tagging boosts tracking accuracy, extends cookie lifetimes, and enhances data privacy. Improve analytics, ad performance, and compliance with ease.

Ivanna Holubovska

Ivanna Holubovska

Mar 8, 2022

How to set up tagging server URL for server GTM

Set up a tagging server URL for server Google Tag Manager with Stape. Learn how to configure sGTM, use a custom domain, and improve tracking resilience.

Ivanna Holubovska

Ivanna Holubovska

Mar 2, 2022

Server-side tagging vs client-side tagging

Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.

Ivanna Holubovska

Ivanna Holubovska

Feb 15, 2022

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