Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.
Liudmyla Kharchenko
Aug 5, 2024
Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.
Liudmyla Kharchenko
Jul 26, 2024
Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
Uliana Lesiv
Jul 25, 2024
Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.
Uliana Lesiv
Jul 18, 2024
Fix 'Still running' tags in GTM. This guide explains why tags get stuck and provides solutions for redirects, Consent Mode errors, and CSP blocks.
Liudmyla Kharchenko
Jul 16, 2024
Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.
Liudmyla Kharchenko
Jul 12, 2024
Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.
Ivanna Holubovska
Jun 26, 2024
Cookieless retargeting is the future of digital ads. Learn how to use first-party data, server-side tracking, and privacy-compliant strategies to stay ahead.
Liudmyla Kharchenko
Jun 21, 2024
Cookieless targeting is a privacy-focused strategy that lets advertisers reach their audience without cookies, using methods like first-party data and ads.
Liudmyla Kharchenko
Jun 12, 2024
Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.
Liudmyla Kharchenko
Jun 5, 2024
Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.
Liudmyla Kharchenko
May 9, 2024
This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.
Ira Holubovska
Mar 5, 2024
Learn how to debug server-side tracking with Stape’s tools, including sGTM Debugger, logs, and monitoring, to ensure accurate and efficient data tracking.
Ivanna Holubovska
Feb 26, 2024
Server-to-server tracking via Google Tag Manager improves data accuracy, performance, and privacy by bypassing client-side scripts. Learn how to set it up.
Ivanna Holubovska
Jan 11, 2024
A guide on how deal with IP addresses when using Own CDN.
Ivanna Holubovska
Nov 15, 2023
Set up Bing Offline Conversion tracking using Stape sGTM tag to track both online and offline conversions, enhancing campaign optimization and ROI.
Ivanna Holubovska
Nov 7, 2023
Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.
Ivanna Holubovska
Sep 21, 2023
Chrome is phasing out third-party cookies. Learn how this impacts online tracking & how server-side tracking with first-party cookies can help.
Ivanna Holubovska
Sep 19, 2023
Learn about server GTM Transformations and how they control data flow between clients and tags. This guide shows how to modify, add, or remove event parameters.
Ivanna Holubovska
Jul 18, 2023
Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.
Ivanna Holubovska
Jun 23, 2023
Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.
Ira Holubovska
Jun 22, 2023
