Blog/Tracking
Optimize customer data management with server-side tracking
Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.
Ivanna Holubovska
Sep 12, 2025
How to set up the Stape MCP server
Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.
Uliana Lesiv
Oct 14, 2025
How to configure the MCP Server for Google Tag Manager
Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.
Uliana Lesiv
Apr 8, 2026
Discover all the nuances of ROS and how to improve it
Learn about ROS and all its nuances: how it is measured, how to improve it, and what mistakes to avoid during this process.
Tymofii Sankov
May 26, 2026
Tracking iframe done right
Learn how to track events in iframes and solve common tracking issues using GTM, Web APIs, and custom scripts for iframe interactions.
Alex Held
Jul 9, 2025
Attribution tracking guide
Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.
Liudmyla Kharchenko
Apr 22, 2025
Is it possible to configure server-side tracking for Bing/Microsoft Ads?
Microsoft Ads server-side tracking isn't currently possible to set up. However, markets can partly implement Bing server-side tracking for offline conversions.
Uliana Lesiv
Sep 12, 2025
Chrome extension GTM Helper by Stape: key features and use cases
Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!
Alex Held
Apr 22, 2026
GTM best practices and tracking tags for 2026
Explore the list of tracking tags for web and server GTM containers and take advantage of Google Tag Manager best practices selected by Stape.
Uliana Lesiv
Dec 30, 2025
How to set up Admitad tag using server GTM
Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.
Uliana Lesiv
Aug 5, 2025
Using Stape SDKs for server-side tracking
Stape SDKs send data to sGTM for server-side tracking, supporting PHP, Node.js, iOS, and Android. Ideal for tracking events without web GTM.
Alex Held
Apr 8, 2025
What is Conversions API? How does it work & most popular platforms
Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.
Ivanna Holubovska
Apr 29, 2026
Step-by-step guide to deleting a GTM container
Find out how you can delete the Google Tag Manager container in a few simple steps. Bonus: answers to frequently asked questions.
Uliana Lesiv
Apr 3, 2026
What is first-party data and how to use it?
Learn with Stape what first-party data is, why it is better than third-party data, and where it can be used. A detailed review with examples.
Tymofii Sankov
Mar 25, 2026
Why are there no alternatives to Stape?
In this article, we’ll cover the benefits of Stape and explain why no Stape alternative offers the same level of ease and functionality in server-side tracking as ours.
Liudmyla Kharchenko
Sep 1, 2025
What is Signals Gateway & Setup Guide
Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.
Ivanna Holubovska
Sep 26, 2025
How to set up Yelp Conversions API tag using server GTM
Discover what the Yelp Conversions API tag is, how it helps track data more precisely, and a comprehensive tag configuration guide.
Uliana Lesiv
Jul 3, 2025
Third-party cookies: detailed guide & news, insights for 2026
Learn what third-party cookies are, how they impact digital marketing, and how to manage them, and compliance tips.
Liudmyla Kharchenko
Dec 29, 2025
Ad tracking guide for 2026
See how you can boost your advertising monitoring in 2026. Find out what ad tracking tools to use, advanced strategies, challenges you may face, and more.
Uliana Lesiv
Dec 29, 2025
Google’s first-party mode vs. server-side tracking
See the detailed guide on Google’s first-party mode, its benefits, how it differs from server-side tracking, and how you can set up first-party mode.
Uliana Lesiv
Jul 3, 2025
Why are UTM parameters removed, and how can you fix it?
Fix UTM parameter removal. Use server-side GTM to transform custom parameters back to UTMs. Improve campaign tracking and GA4 accuracy.
Alex Held
Jul 4, 2025