Cookieless retargeting is the future of digital ads. Learn how to use first-party data, server-side tracking, and privacy-compliant strategies to stay ahead.
Liudmyla Kharchenko
Jun 21, 2024
Cookieless targeting is a privacy-focused strategy that lets advertisers reach their audience without cookies, using methods like first-party data and ads.
Liudmyla Kharchenko
Jun 12, 2024
Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.
Liudmyla Kharchenko
Jun 5, 2024
Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.
Liudmyla Kharchenko
May 9, 2024
This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.
Ira Holubovska
Mar 5, 2024
Learn how to debug server-side tracking with Stape’s tools, including sGTM Debugger, logs, and monitoring, to ensure accurate and efficient data tracking.
Ivanna Holubovska
Feb 26, 2024
Server-to-server tracking via Google Tag Manager improves data accuracy, performance, and privacy by bypassing client-side scripts. Learn how to set it up.
Ivanna Holubovska
Jan 11, 2024
A guide on how deal with IP addresses when using Own CDN.
Ivanna Holubovska
Nov 15, 2023
Set up Bing Offline Conversion tracking using Stape sGTM tag to track both online and offline conversions, enhancing campaign optimization and ROI.
Ivanna Holubovska
Nov 7, 2023
Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.
Ivanna Holubovska
Sep 21, 2023
Chrome is phasing out third-party cookies. Learn how this impacts online tracking & how server-side tracking with first-party cookies can help.
Ivanna Holubovska
Sep 19, 2023
Learn about server GTM Transformations and how they control data flow between clients and tags. This guide shows how to modify, add, or remove event parameters.
Ivanna Holubovska
Jul 18, 2023
Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.
Ivanna Holubovska
Jun 23, 2023
Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.
Ira Holubovska
Jun 22, 2023
In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.
Ivanna Holubovska
May 29, 2023
In this article find out how to solve a problem: your tagging server is out of date and no longer supported.
Ivanna Holubovska
May 26, 2023
Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.
Ivanna Holubovska
Apr 11, 2023
In this article you will find out if tracking without cookies is possible and how to make your tracking secured and accurate.
Ivanna Holubovska
Feb 28, 2023
In this blog post we’ll explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
Ivanna Holubovska
Dec 20, 2022
Server-side tracking boosts website performance, improves ad attribution, and ensures data accuracy. Discover how server GTM simplifies implementation.
Ira Holubovska
Nov 23, 2022
Learn how to use the Mixpanel tag for server GTM to track events, alias users, and reset Mixpanel contact identification. Get accurate user data.
Ira Holubovska
Sep 26, 2022
