Blog/Tracking
Track Google Ads Conversions using Data Manager API
Google Data Manager API is a tool for the management and integration of first-party data within Google Ads. It simplifies data sending by using a direct API call.
Uliana Lesiv
Mar 17, 2026
Beyond the basics: unexpected server-side tracking wins from real projects
Explore how server-side tracking can boost performance: faster sites, cleaner data, higher ROI, and more thoughtful insights from every customer interaction.
Liudmyla Kharchenko
Nov 21, 2025
How to improve Klaviyo event tracking: a guide to better data collection
Learn about Klaviyo tracking with Anonymous ID, and improve data accuracy. Receive up to 40% more added-to-cart events.
Dan Murov
Nov 20, 2025
Web tracking explained: infographics
The full web tracking process explained: from user actions and tracking layers to Conversions API, data flow, compliance, and main marketing KPIs.
Maryna Semidubarska
Nov 13, 2025
Make your A/B tests smarter with server-side tracking
Improve your marketing with server-side A/B testing. Collect accurate data and achieve better results by implementing server-side tracking for your experiments.
Liudmyla Kharchenko
Apr 28, 2026
Configure Amazon server-side tracking with Conversions API
Amazon Conversions API is a useful solution to track data more accurately. Find out how to configure Amazon server-side tracking using Stape's tag.
Uliana Lesiv
Oct 9, 2025
Set up Google Tag Manager in 5 minutes
Learn about GTM setup step by step: configure server & web containers and create GTM tags in 5 minutes using a free Setup Assistant tool.
Uliana Lesiv
Apr 8, 2026
Step-by-step guide on Microsoft Conversion API integration
Microsoft has launched its official Conversion API, making it possible to set up server-side tracking for the platform. Find out how to do it using Stape's tag.
Uliana Lesiv
Sep 12, 2025
Safari click ID removal: recover attribution with server-side tracking
In September 2025, Safari plans to remove GCLID parameters from URLs in standard browsing mode. Server-side tracking can help to make your tracking accurate.
Vlad Lykhodii
Oct 13, 2025
Set up automatic Google Customer Match Lists
Find out more about the Customer List in Google Ads, and how to set up automatic Google Customer Match Lists using server GTM or CRM/CMS app.
Uliana Lesiv
Mar 17, 2026
22 Questions on conversion tracking
Find out what conversion tracking is, how to set it up, and how to improve results using server-side tools by Stape.
Maryna Semidubarska
Apr 13, 2026
Proven strategies to improve data quality and integrity
Discover essential tips for data quality improvement and learn how to improve data integrity to ensure accurate, reliable, and consistent information.
Liudmyla Kharchenko
Feb 18, 2026
Google Tag Manager certifications: which ones are worth it?
Compare top GTM certifications in 2025 like Stape Academy, MeasureSchool, CXL, and Google Skillshop. See what each teaches, who it's for, and if it's worth it.
Maryna Semidubarska
Mar 31, 2026
Google Tag Manager consultant: what they do and when to hire one
A Google Tag Manager consultant sets up and manages tracking. Hire one when data is missing or off. They help you track better and improve performance.
Maryna Semidubarska
Sep 12, 2025
LinkedIn conversion tracking explained
Check out LinkedIn conversion tracking methods, including Insight Tag and Conversions API. Learn how to set up, optimize data accuracy, and improve campaign performance.
Uliana Lesiv
Apr 3, 2026
Tracking cookies explained for beginners (with free cookie checker)
Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.
Liudmyla Kharchenko
Sep 12, 2025
Server-side tagging guide: benefits and tools to use
Server-side tagging sends data via a cloud server, reducing browser data loss and boosting privacy compliance. In this article, we will explain this type of tracking in detail.
Maryna Semidubarska
Oct 7, 2025
Data validation techniques in server-side tagging
Explore effective data validation methods to ensure accuracy in server-side tracking for better analytics and decision-making.
Ivanna Holubovska
Jul 11, 2025
Optimize customer data management with server-side tracking
Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.
Ivanna Holubovska
Sep 12, 2025
How to set up the Stape MCP server
Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.
Uliana Lesiv
Oct 14, 2025
How to configure the MCP Server for Google Tag Manager
Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.
Uliana Lesiv
Apr 8, 2026