In this article, we’ll cover the benefits of Stape and explain why no Stape alternative offers the same level of ease and functionality in server-side tracking as ours.
Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.
Discover what the Yelp Conversions API tag is, how it helps track data more precisely, and a comprehensive tag configuration guide.
Learn what third-party cookies are, how they impact digital marketing, and how to manage them in a privacy-conscious world with alternatives and compliance tips.
See how you can boost your advertising monitoring in 2025. Find out what ad tracking tools to use, advanced strategies, challenges you may face, and more.
See the detailed guide on Google’s first-party mode, its benefits, how it differs from server-side tracking, and how you can set up first-party mode.
Fix UTM parameter removal. Use server-side GTM to transform custom parameters back to UTMs. Improve campaign tracking and GA4 accuracy.
Simplify your data management! Use Pub/Sub push subscriptions with server GTM to automate data flow and improve tracking. We'll show you how to set it all up.
Track SPAs accurately with server-side GTM! Learn how to set up pageview tracking, handle events, and optimize data collection for GA4 and GTM.
Click on <BannerAnimation>Scan your site</BannerAnimation> to use our Website Tracking Checker and get a detailed report on how to fix tracking issues and boost performance.
Server GTM preview empty? Fix tracking issues caused by transport URL, GA4 conflicts, or CORS/CSP settings with this troubleshooting guide.
If you want to switch to cookieless tracking, check the comparison of the most common methods and choose the one that works for you.
Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.
Improve your GTM tracking with the dataLayer. Learn how to implement it, send data, and avoid common mistakes for richer insights into user behavior.
Improve web analytics data quality! This guide covers challenges like ad blockers and cookie lifetimes, and how Stape helps ensure reliable tracking and insights.
Bloomreach is a platform that personalizes the eCommerce experience. Learn how to set up server-side tracking with GTM for better data accuracy and security.
Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.
Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.
Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.
Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.