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Configure Amazon server-side tracking with Conversions API

Amazon Conversions API is a useful solution to track data more accurately. Find out how to configure Amazon server-side tracking using Stape's tag.

Uliana Lesiv

Uliana Lesiv

Oct 9, 2025

Set up Google Tag Manager in 5 minutes

Learn about GTM setup step by step: configure server & web containers and create GTM tags in 5 minutes using a free Setup Assistant tool.

Uliana Lesiv

Uliana Lesiv

Apr 8, 2026

Step-by-step guide on Microsoft Conversion API integration

Microsoft has launched its official Conversion API, making it possible to set up server-side tracking for the platform. Find out how to do it using Stape's tag.

Uliana Lesiv

Uliana Lesiv

Sep 12, 2025

Safari click ID removal: recover attribution with server-side tracking

In September 2025, Safari plans to remove GCLID parameters from URLs in standard browsing mode. Server-side tracking can help to make your tracking accurate.

Vlad Lykhodii

Vlad Lykhodii

Oct 13, 2025

Set up automatic Google Customer Match Lists

Find out more about the Customer List in Google Ads, and how to set up automatic Google Customer Match Lists using server GTM or CRM/CMS app.

Uliana Lesiv

Uliana Lesiv

Mar 17, 2026

22 Questions on conversion tracking

Find out what conversion tracking is, how to set it up, and how to improve results using server-side tools by Stape.

Maryna Semidubarska

Maryna Semidubarska

Apr 13, 2026

Proven strategies to improve data quality and integrity

Discover essential tips for data quality improvement and learn how to improve data integrity to ensure accurate, reliable, and consistent information.

Liudmyla Kharchenko

Liudmyla Kharchenko

Feb 18, 2026

Google Tag Manager certifications: which ones are worth it?

Compare top GTM certifications in 2025 like Stape Academy, MeasureSchool, CXL, and Google Skillshop. See what each teaches, who it's for, and if it's worth it.

Maryna Semidubarska

Maryna Semidubarska

Mar 31, 2026

Google Tag Manager consultant: what they do and when to hire one

A Google Tag Manager consultant sets up and manages tracking. Hire one when data is missing or off. They help you track better and improve performance.

Maryna Semidubarska

Maryna Semidubarska

Sep 12, 2025

LinkedIn conversion tracking explained

Check out LinkedIn conversion tracking methods, including Insight Tag and Conversions API. Learn how to set up, optimize data accuracy, and improve campaign performance.

Uliana Lesiv

Uliana Lesiv

Apr 3, 2026

Tracking cookies explained for beginners (with free cookie checker)

Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.

Liudmyla Kharchenko

Liudmyla Kharchenko

Sep 12, 2025

Server-side tagging guide: benefits and tools to use

Server-side tagging sends data via a cloud server, reducing browser data loss and boosting privacy compliance. In this article, we will explain this type of tracking in detail.

Maryna Semidubarska

Maryna Semidubarska

Oct 7, 2025

Data validation techniques in server-side tagging

Explore effective data validation methods to ensure accuracy in server-side tracking for better analytics and decision-making.

Ivanna Holubovska

Ivanna Holubovska

Jul 11, 2025

Optimize customer data management with server-side tracking

Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.

Ivanna Holubovska

Ivanna Holubovska

Sep 12, 2025

How to set up the Stape MCP server

Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.

Uliana Lesiv

Uliana Lesiv

Oct 14, 2025

How to configure the MCP Server for Google Tag Manager

Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.

Uliana Lesiv

Uliana Lesiv

Apr 8, 2026

Discover all the nuances of ROS and how to improve it

Learn about ROS and all its nuances: how it is measured, how to improve it, and what mistakes to avoid during this process. Become a ROS expert with us.

Tymofii Sankov

Tymofii Sankov

Mar 24, 2026

Tracking iframe done right

Learn how to track events within iframes and resolve common tracking challenges. Discover effective methods for using GTM, Web APIs, and custom scripts to track iframe interactions.

Alex Held

Alex Held

Jul 9, 2025

Attribution tracking guide

Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.

Liudmyla Kharchenko

Liudmyla Kharchenko

Apr 22, 2025

Is it possible to configure server-side tracking for Bing/Microsoft Ads?

Microsoft Ads server-side tracking isn't currently possible to set up. However, markets can partly implement Bing server-side tracking for offline conversions.

Uliana Lesiv

Uliana Lesiv

Sep 12, 2025

Chrome extension GTM Helper by Stape: key features and use cases

Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!

Alex Held

Alex Held

Oct 21, 2025

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