Explore the transition to cookieless social media and Google Ads, targeting, and retargeting without cookies. Learn how to leverage first-party data, adopt privacy-focused approaches, and implement server-side tracking for seamless adaptation.
Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.
This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.
Discover tips for efficient debugging and monitoring server-side tracking setups, ensuring accurate data collection.
Learn how to set up server-to-server tracking in the server Google Tag Manager, as well as its benefits and possibilities.
A guide on how deal with IP addresses when using Own CDN.
A step-by-step guide on how to send data to Microsoft Ads (Bing) Offline Conversion using Server Google Tag Manager Container.
Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.
Google Chrome will phase out of 3rd party cookie support for 1% of its users by Q1 of 2024. Find out what this change means for advertisers and how to prepare for 3rd party cookie deprecation.
Learn how to add, remove, and override event data in server Google Tag Manager with the help of Transformations.
Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.
Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.
In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.
In this article find out how to solve a problem: your tagging server is out of date and no longer supported.
Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.
In this article you will find out if tracking without cookies is possible and how to make your tracking secured and accurate.
In this blog post we’ll explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
In this blog post, we'll talk about tools that help you implement server-side tracking on your website, which can improve your website's performance and make it easier to analyze user behavior and conversions.
How to set up Mixpanel tag for server Google Tag Manager container
Learn how to send datalayer push from server Google Tag Manager to web GTM using the Stape’s Data Client and Data Tag.
Find out how to use server GTM Logs to troubleshoot common problems with server-side tagging. This includes an example of a real-world issue we ran into, and the steps taken to solve it via the logs.
In this blog post, I will show you how to write data from a server-side Google Tag Manager container to a Google Sheets.
Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.
Google’s release of a new server-side container makes it easier than ever for companies to implement server-side tagging. Due to recent changes in the use of 3rd party cookies and tracking restrictions, it is highly recommended to replace client-side tracking with server one or use web and server tracking in parallel.
Setting up a tagging server is the first step if you want to implement server-side tagging. Tagging server works as a proxy and communicates between the data source (website or CRM) and the analytics platform. In this blog post, I want to talk about what tagging server is and how to set up a tagging server URL for the server Google Tag Manager container.