Check the main trends (such as first-party tracking, offline data collection, and building trust) in digital marketing and the challenges you may face in 2025. Bonus: list of the solutions to find the one that suits your needs.
Uliana Lesiv
Feb 19, 2025
Learn with Stape what first-party data is, why it is better than third-party data, and where it can be used. A detailed review with examples.
Tymofii Sankov
Feb 18, 2025
In this article, we’ll cover the benefits of Stape and explain why no Stape alternative offers the same level of ease and functionality in server-side tracking as ours.
Liudmyla Kharchenko
Feb 17, 2025
Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.
Ivanna Holubovska
Feb 3, 2025
Discover what the Yelp Conversions API tag is, how it helps track data more precisely, and a comprehensive tag configuration guide.
Uliana Lesiv
Jan 28, 2025
Learn what third-party cookies are, how they impact digital marketing, and how to manage them in a privacy-conscious world with alternatives and compliance tips.
Liudmyla Kharchenko
Jan 16, 2025
See how you can boost your advertising monitoring in 2025. Find out what ad tracking tools to use, advanced strategies, challenges you may face, and more.
Uliana Lesiv
Jan 8, 2025
See the detailed guide on Google’s first-party mode, its benefits, how it differs from server-side tracking, and how you can set up first-party mode.
Uliana Lesiv
Dec 18, 2024
Fix UTM parameter removal. Use server-side GTM to transform custom parameters back to UTMs. Improve campaign tracking and GA4 accuracy.
Alex Held
Dec 2, 2024
Simplify your data management! Use Pub/Sub push subscriptions with server GTM to automate data flow and improve tracking. We'll show you how to set it all up.
Dan Murov
Nov 21, 2024
Track SPAs accurately with server-side GTM! Learn how to set up pageview tracking, handle events, and optimize data collection for GA4 and GTM.
Liudmyla Kharchenko
Nov 1, 2024
Click on <BannerAnimation>Scan your site</BannerAnimation> to use our Website Tracking Checker and get a detailed report on how to fix tracking issues and boost performance.
Liudmyla Kharchenko
Oct 22, 2024
Server GTM preview empty? Fix tracking issues caused by transport URL, GA4 conflicts, or CORS/CSP settings with this troubleshooting guide.
Alex Held
Oct 11, 2024
Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.
Uliana Lesiv
Sep 20, 2024
Improve your GTM tracking with the dataLayer. Learn how to implement it, send data, and avoid common mistakes for richer insights into user behavior.
Uliana Lesiv
Sep 6, 2024
Improve web analytics data quality! This guide covers challenges like ad blockers and cookie lifetimes, and how Stape helps ensure reliable tracking and insights.
Ivanna Holubovska
Sep 3, 2024
Bloomreach is a platform that personalizes the eCommerce experience. Learn how to set up server-side tracking with GTM for better data accuracy and security.
Uliana Lesiv
Aug 23, 2024
Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.
Uliana Lesiv
Aug 12, 2024
Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.
Liudmyla Kharchenko
Aug 5, 2024
Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.
Liudmyla Kharchenko
Jul 26, 2024
Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
Uliana Lesiv
Jul 25, 2024
