Decode and interpret Consent Mode v2 strings with a Consent Parser variable for server Google Tag Manager.
Find out the use cases of File Proxy power-up by Stape. Bonus: configure it in two simple steps.
Math Variable allows you to perform basic calculations like addition, subtraction, multiplication, and division.
Learn how to use the Pub/Sub Publish tag in server GTM to seamlessly send event data to Google Cloud Pub/Sub for data processing and automation.
Learn the importance of GA4 event tracking and how to set it up for better data insights. This step-by-step guide covers mapping, using a data layer, and server-side tracking with GTM to optimize your marketing efforts.
User Data Extractor for sGTM captures personal details from server-side events, such as emails and phone numbers, boosting marketing and tracking.
Find the comprehensive instructions on setting up and utilizing data layers in Google Tag Manager for better event match quality.
Discover the benefits of the Firestore Request Delay tag for sGTM, enabling delayed, stored, or replayed events using Firebase Firestore for better event management.
Detect and block transactions that have already been processed to avoid duplication in analytics platforms, which can lead to inflated conversion metrics.
Discover how the Merchant Center Lookup variable enhances product data for Google Ads and Analytics using server-side GTM.
Discover how to use the Days In Seconds variable to easily convert days into seconds for precise time calculations in server-side tracking setups.
Discover how to optimize your advertising ROI by using server-side Google Ads tracking on your BigCommerce site. Get accurate data, bypass browser limits, and boost conversions!
Avoid common mistakes and follow tips so that you can get the full potential of web analytics to get more accurate reporting, drive informed decisions, and achieve your goals more effectively.
Learn how to set up server-side tagging for your BigCommerce site through Meta Events Manager.
Stape has created a Weather variable for server GTM. The variable helps to monitor a specific city’s air temperature. Check our guide and set it up in a couple of minutes.
Discover how to leverage the combined power of server-side and client-side tracking for Bloomreach. Follow our latest blog post for a step-by-step guide on setting up server-side tracking on the Bloomreach platform.
Stape has developed an Object Builder Variable for server GTM to create and organize data as JS objects. See our end-to-end guide to set it up in a few simple steps.
In this post, you will learn about Stape Analytics and its benefits. Use it to monitor the performance of your server-side tracking.
Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.
Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.
Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.
Discover how to set up Stape's pre-built GTM container templates for WooCommerce Meta and Google Ads events, and GA4 tracking.
Learn how to set up consent mode for tracking Bing Ads conversions.
Learn what you can do to fix “failed” status in your Google Tag Manager tags and what are the reasons for this issue.
Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
