Odoo CRM app

The Stape Conversion Tracking app for Odoo CRM is a free solution that simplifies reporting your CRM pipeline activity as conversion events to other platforms like Meta. It connects your Odoo CRM with a server-side tracking solution (sGTM container, Meta CAPIG, or Signals Gateway), so you can collect accurate conversion data and improve the performance of your marketing efforts.

How to access the Stape Conversion Tracking app for Odoo CRM

You can install it directly from your Odoo Apps marketplace by searching for “Stape Conversion Tracking” or by following the direct app link.

The app is designed to minimize manual configuration and make conversion tracking from CRM data reliable and easy to manage.

How it works

The app monitors your Opportunities inside Odoo CRM and tracks their progress across different stages. When a stage changes or a defined condition is met, it automatically generates a corresponding conversion event.

These events are structured and sent to your chosen destination - CAPI Gateway, Signals Gateway, or server-side GTM, and then forwarded to the required platforms. You can configure each integration separately or run them together, depending on your tracking setup.

After initial configuration, the conversion data is sent without any additional manual work.

Benefits of the Stape Conversion Tracking app for Odoo CRM

• Improve Facebook Lead Ads performance with CRM data. Facebook Lead Ads capture leads directly on Meta and send them to your CRM. The app then updates the Meta Dataset as a lead stage change (for example, when a lead becomes qualified or converted). Meta uses this enriched data to better optimize your campaigns and improve targeting.
• Automatically track Opportunity progress as conversion events. The app continuously monitors Opportunity stages and sends events based on their status changes. This removes the need for manual reporting, so you can be sure that your conversion data shows real customer journey progress.
• Track offline conversions without manual uploads. When a purchase or deal is recorded in your CRM, the app automatically sends this data to your selected platform. This eliminates the need to upload CSV files manually or rely on webhooks, saving time and making your tracking process more efficient.
• Improve the accuracy of your conversion data. The app reduces data loss caused by browser limitations, since events are sent directly from your CRM via server-side solutions like CAPI Gateway, Signals Gateway, or server GTM. 
• Send conversion data from CRM without a complex setup. The app provides a user-friendly interface where you can configure all tracking settings. You can map CRM fields to event parameters and start sending conversion data without custom development or complicated integrations

Ready to improve your tracking?

Install the Stape Conversion Tracking app for Odoo CRM and start turning your CRM pipeline into accurate conversion data to optimize marketing efforts and get better results!

Useful links

How to track Odoo CRM conversions with Stape's app