PrestaShop module
PrestaShop is a popular platform for creating an ecommerce website. It is very flexible and offers a high level of customization. Users can choose themes and modules that enable them to tailor the design and functionality of online stores.
If you are looking for a handy solution to track online store performance on server-side Google Tag Manager, you will like Stape’s PrestaShop module. For a decent price, it offers multiple benefits that allow you to take data analytics to the next level.
Originally designed for server-side GTM, the module also makes it easier to add GTM snippets for web GTM - that will be added to website pages automatically. By using the PrestaShop module for server-side tracking, you'll unlock a range of benefits that will enhance your online store data collection:
- Prolong cookies’ lifetime. Once you add Cookie Keeper free power-up (available for Stape users), you can bypass browser restrictions (such as Safari ITP) and prolongcookies’ lifetime.
- Enrich the dataLayer. While configuring the module, you can add event or user data parameters to the report, enriching the data you get.
- Send webhooks to the server GTM. Seamlessly track offline conversions, such as purchase and/or refund events.
Useful links
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