PrestaShop module

PrestaShop is a popular platform for creating an ecommerce website. It is very flexible and offers a high level of customization. Users can choose themes and modules that enable them to tailor the design and functionality of online stores.

If you are looking for a handy solution to track online store performance on server-side Google Tag Manager, you will like Stape’s PrestaShop module. For a decent price, it offers multiple benefits that allow you to take data analytics to the next level.

Originally designed for server-side GTM, the module also makes it easier to add GTM snippets for web GTM - that will be added to website pages automatically. By using the PrestaShop module for server-side tracking, you'll unlock a range of benefits that will enhance your online store data collection:

• Prolong cookies’ lifetime. Once you add Cookie Keeper free power-up (available for Stape users), you can bypass browser restrictions (such as Safari ITP) and prolongcookies’ lifetime.
• Enrich the dataLayer. While configuring the module, you can add event or user data parameters to the report, enriching the data you get.
• Send webhooks to the server GTM. Seamlessly track offline conversions, such as purchase and/or refund events.

Useful links

• Google Tag Manager Prestashop module free.