Odoo CMS app

The Stape Conversion Tracking extension for Odoo makes it easy to integrate your Odoo website with Google Tag Manager and Stape’s server-side setup. It allows you to accurately track and send conversion data, including purchases, checkouts, and other key events.

How to access Stape Conversion Tracking for Odoo

You can find it on the Odoo Store by searching for “Stape Conversion Tracking” or by following the link to Odoo directly.

The app is created to minimize the complexity of manual setup and make server-side tracking implementation easier. 

How it works

The app adds a tracking layer to your Odoo website that automatically captures key ecommerce events, such as product views, add-to-cart actions, checkout steps, and purchases.

These events are then structured in a standardized format and sent to Google Tag Manager, as well as to Stape’s server-side GTM setup (if server-side tracking is configured). With a server-side approach, data is processed on the server side, and you receive better accuracy and more consistent tracking.

Benefits of the Stape Conversion Tracking app for Odoo

• Simplify your Google Tag Manager setup without complex manual configuration. The app automatically sends ecommerce events to GTM and standardizes their structure. So you don’t need to manually configure data layers or tracking scripts.
• Implement server-side tracking without custom development. The app offers a ready-to-use integration with Stape’s server-side GTM hosting, so you don’t have to build or maintain your own tracking infrastructure.
• Recover more conversions and increase ROAS. The app sends key ecommerce events through a server-side tracking setup. This approach helps capture conversions that might be lost. As a result, you get more accurate data, improved campaign optimization, and higher return on ad spend.
• Build a more complete user journey with webhooks. The app allows you to send data via webhooks. In this way, you can incorporate backend and offline sources into your tracking. This results in a more comprehensive dataset for analysis and decision-making.

Ready to improve your tracking?

Install the Stape Conversion Tracking app for the Odoo website and send more reliable and precise ecommerce data!

Useful links

• How to track Odoo CMS conversions with Stape's app