[HighLevel] How to set up Stape Conversion Tracking HighLevel app

The Stape Conversions Tracking HighLevel CRM app (also known as Meta Leads API by Stape) allows you to send Opportunity status updates from HighLevel CRM to platforms like Meta, Google Ads, and others that support server-side tracking. It also transmits offline conversion data to these platforms, which can then be used to optimize campaigns and target audiences more likely to convert.

App installation

Before you start

Make sure you have sub-account on HighLevel.

You can find your sub-account on the left-hand side of the panel in the section “Sub-Accounts”.

If the page “Sub-Accounts” is empty, click the “Create Sub-Account” button in the top-right corner → choose account type → choose a snapshot → add your client’s address → “Save”.

Installation process

Install the Stape Conversion Tracking app (also known as Meta Leads API by Stape) on HighLevel’s marketplace.

Select a sub-account you want to install the app on.

Integration methods: CAPI Gateway, Signals Gateway, server GTM or Customer Match

Integration method depends on your tracking setup and goals, and/or on your current experience with Stape. Click on the section below that corresponds to the tracking method you use:

Settings editing

If you have some changes in the funnel or you want to change the events sent to CAPI Gateway, server GTM container, or Signals Gateway, you can always edit your app configuration.

To do this, go back to settings page via a dedicated item in the side menu or go to “Installed Apps” section of the App Marketplace:

FAQ

- Is there a subscription involved to use the application?

Application is distributed for free, but you will need a functioning Stape account with active CAPI Gateway, GTM Container or Signals Gateway. It depends on your tracking setup and/or current experience with Stape.

- How does the app trigger conversion events?

Application will react to stage changes of your Opportunity entities. Triggers are configured in app settings.

- How can I make sure the app actually works?

With CAPI Gateway integration you should see events you’ve configured in your Events Manager. Please note the user interface may take up to 30 min to reflect most recent events sent.

With Signals Gateway integration you should see events you’ve configured in your Signals Gateway Data Source. Please note the user interface may take up to 30 min to reflect most recent events sent.

With server GTM integration the assumed approach for debugging is webhooks. 

- Do you provide templates for server GTM integration?

Yes, you can find a pre-built server container template in our GitHub