TikTok Events API tag
The TikTok Events API tag for the server Google Tag Manager container allows sending standard events, event parameters, user data (email, phone number, user ID, user IP, and user agent), properties, and objects.
The tag automatically transforms required data to lowercase and hash using SHA256.
Also, it supports Request/Response logging to BigQuery — get full visibility, easier debugging, and richer data for analytics.
It is required to have a TikTok developers account and API Access token to set up TikTok Events API. From our experience, it takes around two days to get approved for the TikTok developers account and create Access Token.
Supported events
- Add Payment Info
- Add to Cart
- Add to Wishlist
- Application Approval
- Complete Registration
- Contact
- CustomizeProduct
- Download
- FindLocation
- Initiate Checkout
- Lead
- Purchase
- Schedule
- Search
- Start Trial
- Submit Application
- Subscribe
- View Content
Useful links
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