TikTok Events API tag for the server Google Tag Manager container allows sending standard events, event parameters, user data (email, phone number, user ID, user IP, and user agent), properties, and objects.
Tag automatically transforms required data to lowercase and hash using SHA256.
It is required to have a TikTok developers account and API Access token to set up TikTok Events API. From our experience, it takes around two days to get approved for the TikTok developers account and create Access Token.
1. TikTok events API documentation.
2. How to set up TikTok events API using sGTM.
In 2021, TikTok is the hottest social media app with over 1 billion monthly active users. That is why most marketers decide to bring it into their advertising strategies. People use TikTok on their mobile phones more than anywhere else. For quite a while, only Facebook was talking about Apple’s recent privacy updates. Only this time, new iOS tracking restrictions will also apply to TikTok ads. Because of the iOS restriction, TikTok custom audiences and events do not include people who opted out of tracking in iOS 14.Oct 4, 2020
Collecting data about your website visitors is critical for analyzing and improving the online business presence, reaching users, and converting them into customers. However, collecting data is becoming more problematic because of Intelligent Tracking Prevention, AdBlockers, and a decrease in cookie lifetime. Google Analytics and other similar tools will start seeing fewer data about your website visitors and giving you less information to analyze.