Amazon Conversions API tag

The Amazon Conversions API (CAPI) tag, developed by the Stape team, allows you to send conversion events directly from your server to Amazon’s servers. It supports the same event types and parameters as the Amazon Ad Tag, Amazon’s client-side tracking solution.

Additionally, the Stape’s tag supports multiple event types, advanced user identity enrichment, regional consent frameworks, and provides detailed logging to both the Console and BigQuery. 

Benefits

• More accurate conversion tracking. Server-side tracking reduces data loss caused by ad blockers and browser restrictions.
• Reliable data for campaign optimization. Proper data tracking and targeting allow advertisers to collect more info on user behavior, making Amazon’s advertising algorithms more efficient.
• High privacy. Unlike client-side tracking, server-side tracking lets you fully control what data is shared with each network, ensuring only the information defined in your server requests is transmitted.

Useful links:

• Amazon Conversions API tag in the GTM Template Gallery.
• How to set up the Amazon Conversions API tag.