[HubSpot] How to set up Stape Conversion Tracking HubSpot app

The Stape Conversions Tracking HubSpot CRM app transfers Contact status updates from HubSpot CRM to Meta, Google Ads, or any other platform you choose. This data can then be used to optimize ad campaigns and target audiences with higher conversion intent.

App installation

Install the Stape Conversion Tracking HubSpot app on HubSpot's marketplace.

Choose the account to install the app into:

1.3 Confirm access requested by the app and hit “Connect app”:

You will see the following success screen:

Go back to HubSpot CRM and pick an account you need. Then go to Settings → Integrations → Connected Apps.

On the next page click “Add Settings”:

Integration methods: CAPI Gateway, Signals Gateway, server GTM or Customer Match

Integration method depends on your tracking setup and goals, and/or on your current experience with Stape. Click on the section below that corresponds to the tracking method you use:

Settings editing

If you have some changes in the funnel or you want to change the events sent to your CAPI Gateway, server GTM container, or Signals Gateway, you can always edit your app configuration.

To do this, go to Settings → Integrations → Connected Apps and follow the steps from section 1 of this manual.

FAQ

- Is there a subscription involved to use the application?

Application is distributed for free, but you will need a functioning Stape account with active CAPI Gateway, GTM Container or Signals Gateway. It depends on your tracking setup and/or current experience with Stape.

- How does the app trigger conversion events?

Application will react to status changes of your Contact entities. Triggers are configured in app settings.

- How can I make sure the app actually works?

With CAPI Gateway integration you should see events you’ve configured in your Events Manager. Please note the user interface may take up to 30 min to reflect most recent events sent.

With Signals Gateway integration you should see events you’ve configured in your Signals Gateway Data Source. Please note the user interface may take up to 30 min to reflect most recent events sent.

With server GTM integration the assumed approach for debugging is webhooks. 

- Do you provide templates for server GTM integration?

Yes, you can find a pre-built server container template in our GitHub.