Stape created a tag for the Google Tag Manager server container. This tag helps to set up the Facebook conversion API. The benefit of using our tag is that it works with Universal Analytics, Google Analytics, and Data Tag as data sources. Ultimately, it allows extracting conversion data from any client you want.
1. Facebook CAPI tag template.
2. Facebook unique event ID variable template.
3. How to set up Facebook Conversion API.
4. How to set up Facebook event deduplication.
5. Facebook Conversion API errors and how to fix it.
6. How to improve FB server events match quality score.
Setting up the Facebook conversion API may be confusing. But after you did the tremendous job of moving FB tracking to the server and think that job is done, you might log in to your events manager the next day and see red and yellow warnings. In this blog post, I will describe the most popular Facebook conversion API errors and warnings. Plus, share some tips on how to fix it.March 12, 2021
Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers. Another massive benefit of Facebook conversion API is that it increases FB cookie lifetime. If you haven’t yet implemented FB Conversions API on your site, follow this guide. In this article, I will describe how to set up Facebook events deduplication if you are using both browser and server tracking methods for your site.