Facebook CAPI tag
Facebook CAPI tag helps to set up Facebook Conversion API. The benefit of using our tag is that it works with Google Analytics 4, and Data Tag as data sources. Ultimately, it allows extracting conversion data from any client you want.
Benefits of Stape's Facebook Conversion API tag:
- 1.Works with Google Analytics 4, and Data Tag.
- 2.Extracts event data from any client.
- 3.Parses server client and automatically adds necessary parameters to the request.
- 4.Sends user data to increase the match quality score.
- 5.Sets up event deduplication.
- 6.Supports Request/Response logging to BigQuery — get full visibility, easier debugging, and richer data for analytics.
Useful links
Related to this solution
How to set up Facebook event deduplication in Google Tag Manager
Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers. Another massive benefit of Facebook conversion API is that it increases FB cookie lifetime. If you haven’t yet implemented FB Conversions API on your site, follow this guide. In this article, I will describe how to set up Facebook events deduplication if you are using both browser and server tracking methods for your site.
How to set up Meta Conversions API Gateway
Set up Meta CAPI quickly with the CAPI Gateway. The tool simplifies server tracking, allowing even non-technical users to connect pixels and improve measurement.